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Best Of The Best At Cisco Marketing Velocity

…ture messaging. Please join me in congratulating the 19 winners, pictured below with Cisco’s top channel executives. From the Americas region: CDW, for SWING: A highly successful co-branded Cisco/CDW campaign featuring NBA Hall of Famer Charles Barkley that drove triple-digit increases in UCS leads and UCS sales. Logicalis, for Flex Fantastic: A dynamic and interactive campaign that combined social and direct marketing elements and…


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Today’s live sports experience is like no other

…ices. Cisco’s mission is to continue to “Connect the Unconnected.”  Fans across the sports and entertainment world are now able to experience this in a stadium near them, not just at the Final Four. Our technology powers the NBA and MLB data centers, allowing fans to consume video instantaneously, whether they are at home or on-the-go. Around the world in venues such as Estadio Santiago Bernabeu (home of Real Madrid) fans can tap into the…


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NBA Gets a Slam Dunk with Cisco TelePresence

…an’t make it to the studio, telepresence is the perfect substitute. Its life-like quality makes guests feel as comfortable, engaged and animated as they would in person. Aware of the benefits of in-person communications, the NBA took things up a notch at the NBA D-League player draft each of the last two years. Instead of hashing out deals over the phone, the NBA added to the event’s excitement and suspense by using Cisco WebEx to give opposing…


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Cisco Networked Video Strategy: Transforming the Way People Experience Life

…and viewing in a linear fashion will no longer be enough.  What if we could search within a video for specific keywords or topics that the speakers covered? Or skip to a particular speaker, like Michael Gliedman, CIO of the NBA, who joined us in the keynote? These are examples of some of the advances made in video over the last few years that can improve the overall experience.  Let’s take a look at this example where we have applied video…


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How Legendary Leagues: NHL and MLB Embrace Social Media in Sports

…own rules resulting in many teams completely abdicating social media in the interest of their players. However, not all sports leagues prohibit social media use by their players, there are a number of other leagues like the NBA, NHL and MLB that embrace social media in sports. The National Hockey League (NHL) for instance, has a welcoming approach to social media, with some of its teams quite active on social channels like Twitter. Overall the…


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