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Retail Lessons from Las Vegas Vacation Part 3 of 3 – Selling the Experience

In Part 1 of the blog I wrote about video technology, part 2 on omni channel, for the third and last part of the blog series I would like to show what Las Vegas is doing in terms of selling the total consumer experience rather than just products and services. In one sense Las Vegas has always been about selling the experience when it comes to gambling.  You don’t get a tangible product for your bets (unless you win) but people gamble for t…

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Steam Forum Compromise is the Latest Effort in Possible Credential Aggregation

Either someone is doing some serious academic work in researching password strengths, or someone is building a really great hashed password dictionary. The Steam community forum compromise, in which attackers gained access to a database containing usernames, encrypted passwords, and e-mail addresses, is just the latest in a series of compromises targeting a subset of the online community: gamers. It’s difficult to say whether these attacks…

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Gaming Your Virtual Event

Games and the inclusion of them during a virtual event has been a hot topic as of late. The main questions I see being asked is when do you include games and what types of game do you include to support a virtual event. The way I see it is there are three key questions to ask yourself during the virtual event planning process as relates to games: What are the goals of including games in your virtual event? Some key considerations include: More…

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Gaming your job – Will it be adopted?

An interesting area of study is the motivational factors behind Collaborative Environments. In looking into this, we started looking at how Online Gaming, specifically Massively Multiplayer Online Games (MMOGs) and Virtual Worlds create environments that motivate the players to actively participate and collaborate with others.Some of the things we’ve learned are that there are several main motivations for users to engage in these activitie…

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Cisco Global Sales Meeting Uses Gaming for Engagement

We are several days away from kicking off our annual Cisco sales meeting that brings together all of our sales teams from around the world to share with them the vision and goals for the upcoming fiscal year.  In speaking with the organizers of this event we are expecting over 19,000 people to attend  …virtually.  Yes, you heard me correctly. This will be an entirely virtual meeting for one of the toughest audiences in the w…

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