The National Basketball Association and Cisco have teamed up to use the cutting edge Cisco TelePresence technology to connect NBA players with fans and journalists all over the world. Using TelePresence, Shane Battier of the Houston Rockets, and Grant Hill of the Phoenix Suns both recently participated in interviews with Chinese Journalist Chelsea Mark of NBA Zhi Zhao (the Chinese translation of “Made in NBA”), a show that is broadc…

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We came to know some interesting stories of players embracing social media in my last blog post: Courage in Sports: Titanss of Social Media. We also learned that some leagues are not embracing the use of Social Media during live events. Did the National Football League (NFL) take things too seriously or were they only taking precautionary steps to check team room discussions going open or even trivial field issues between players getting nasty b…

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Tags: olympics, social media, sports

Jeff Platon, vice president of marketing, Cisco Sports and Entertainment Group, talks to Cisco’s Molly Ford at the NBA All-Star Game and answers the following questions:1. Explain Cisco and the NBA’s relationship. 2. Give us an overview of Cisco’s Connected Sports program.3. What is Cisco’s role at the NBA All Star game? Can you explain Cisco’s product integration?…

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More than 2,500 people attending NBA All-Star 2008 rolled up their sleeves to participate in one of 10 service projects throughout New Orleans on Feb. 15, marking the largest single-day effort by the NBA Family in its ongoing support in rebuilding the city.Cisco teams from the 21S program, and the marketing organization and their families participated in the Laurel Elementary School revitalization project. The group was responsible for painting…

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No longer living in the same city? No problem. Cisco ūmi enables Knicks forward Amar’e Stoudemire and Phoenix Suns Forward Grant Hill to stay close even though they live nearly 3,000 miles away. What does Knicks forward Amar’e Stoudemire think about playing in front of celebrity row at Madison Square Garden? Check out this unique ūmi call between these two guys and hear what they have to say about ūmi’s features: Do you want…

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Tags: Amar'e Stoudemire, Cisco umi, Forward, Grant Hill, nba, ūmi, video conferencing