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The Monetization of Me: Calculating the Return on Exposure

In a hyper-connected world, every consumer is continuously making a trade-off between the value of information and/or services they are receiving and the impact on privacy.  I believe this comparison amounts to a “Return on Exposure” — a value exchange in which the consumer must determine if the value they’re receiving is worth what they are giving up in privacy. Sometimes the exchange is straight-forward: I may or may not consider having…

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How Service Providers Can Capture Seven Times Their Mobile Investment

By Henky Agusleo, Vertical Manager, and Neeraj Arora, Director, IBSG Servic e Provider With nearly a billion smartphones and tablets in use today, the time is ripe for service providers (SPs) to invest in cloud-based Connected Life services for mobile devices. The Cisco® Internet Business Solutions Group (IBSG) projects a direct mobile cloud service opportunity of more than $60 billion worldwide by 2016. So far, the first-mover advantage has go…

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Cisco Calls on Congress and FCC to Provide More Spectrum for Broadband

Doug Webster – Cisco’s VP of Marketing for Service Provider Routing, Video, and Mobility – testified yesterday in front of the Senate Commerce Committee on trends in mobile data, highlighting Cisco’s Visual Networking Index and the need for more spectrum for broadband.  The following is the text of Doug’s opening statement: “Good afternoon.  Thank you for the opportunity to appear before you today.  Mr. Chairman and members of…

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Mobile Data Traffic Is Exploding—but Who Is Profiting? How Mobile Service Providers Can Monetize Mobile Data

By Marc Latouche, Vertical Manager, IBSG Service Provider The Cisco Visual Networking Index (VNI) Global Mobile Data Traffic Forecast Update projects a 13-fold increase in global mobile data traffic between 2012 and 2017 — two thirds of it video. To move all that data traffic with speed and quality, mobile network connection speeds will increase sevenfold by 2017. Clearly, mobile data services are becoming increasingly important. The question i…

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Ignore the Mouse – Get Your IPv6 Learn On at Cisco Live Orlando 2013

By Steve Simlo, IPv6 Product Manager, Cisco Network Operating Systems Technology Group As IPv6 gains more and more ground within the Internet we are starting to see recognition amongst the wider community that technologies such as Carrier Grade NAT (CGNAT) have some significant drawbacks from a service and scalability standpoint. Some of the issues were recently highlighted by a major carrier which actually issued a public “opt out” option to t…

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