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How Legendary Leagues: NHL and MLB Embrace Social Media in Sports

We came to know some interesting stories of players embracing social media in my last blog post: Courage in Sports: Titanss of Social Media. We also learned that some leagues are not embracing the use of Social Media during live events. Did the National Football League (NFL) take things too seriously or were they only taking precautionary steps to check team room discussions going open or even trivial field issues between players getting nasty b…

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Courage in Sports: Titans of Social Media

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One of the most anticipated and distinctive features separating the Beijing Olympics from the London Olympics is the explosion in the world of Social media. In fact, news has already labeled the London Olympics as the first Social games. And they are not wrong in saying so. Times have really changed now, and it’s no longer just about the live soccer updates or any other sporting news. It’s all about a well-framed syndication of social media and…

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London Olympics 2012 Ticket Sales – Powered by Your Social Network

…eagues to completely integrate social media into their daily content, has taken social media to a new level. The NBA and its affiliates currently account for 277 million Twitter follows and Facebook likes. On June 20, the first ever NBA Social Media Awards will be broadcasted on NBA TV. Hosted by Shaq and Rick Fox, the show will present awards such as Social MVT (Most Valuable Tweeter), Social Slam and Triple Threat. This is the first ceremony th…

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Welcome to the New Normal

The 2012 Olympics are just weeks away and NBCOlympics.com has pledged to live stream every event and sport for the first time ever — more than 3500 total programming hours, all viewable from your tablet or smartphone. While watching the Olympics, you’ll be able to view instant replays, send highlight videos to your friends, tweet on the latest play action, check stats…in short, enjoy a rich multimedia Olympics experience over the mobile ne…

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Going Big: Zettabytes and the NBA Finals

Things are heating up. The Oklahoma City Thunder are heading to the NBA Finals, and global IP traffic is heading into the zettabytes. Is there a connection between these two developments? Absolutely. And if you’re following the NBA on a mobile device, then you are attuned to the trifecta of elements that is now a staple of the fan experience:  the explosion of sports-focused media content, the networks that carry that content, and the evolving a…

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