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Best Of The Best At Cisco Marketing Velocity

It’s been a great week at Cisco Marketing Velocity in Cannes, and we hope you’ve been following all the action on the @partnervelocity and @cisco_channels Twitter handles, as well as here. During the event, we celebrated Cisco’s Best Integrated Marketing Campaign awards, recognizing some of the most successful marketing campaigns delivered by Cisco partners all over the world. Each winner was judged by region and evaluated based on utiliza…

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Today’s live sports experience is like no other

We’re down to the Final Four. And although the only team left in my bracket is Michigan, Louisville, Syracuse, Michigan and Wichita State are going to deliver incredible basketball on-court this weekend.  For the last couple of weeks, I’ve been glued to my TV, NCAA March Madness App and my iPad to stay on top of the latest action. This weekend I plan to do the same, but I only wish I was going there in person, because the live experience, today,…

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NBA Gets a Slam Dunk with Cisco TelePresence

Telepresence is travelling outside of the boardroom and onto the basketball court—not only changing how the NBA conducts business, but also how its fans consume sports information. Similar to the transformation happening in the workplace, the rise of mobile devices and online access is changing how we experience and interact with sporting events. Attuned to these changes, the NBA is committed to collaboration technologies–like Cisco TelePresenc…

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Cisco Networked Video Strategy: Transforming the Way People Experience Life

Part 1 of a 4-part series A few months ago at Cisco Live in San Diego, I outlined Cisco’s strategy for networked video across service provider, enterprise, and consumer networks. I talked about changes in enterprise user adoption, the future of television, and how these markets will come together over time. We are in the midst of a major market transition and the way we consume video today will soon be a thing of the past.  Take a look at my Cis…

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How Legendary Leagues: NHL and MLB Embrace Social Media in Sports

We came to know some interesting stories of players embracing social media in my last blog post: Courage in Sports: Titanss of Social Media. We also learned that some leagues are not embracing the use of Social Media during live events. Did the National Football League (NFL) take things too seriously or were they only taking precautionary steps to check team room discussions going open or even trivial field issues between players getting nasty b…

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