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The Customer is King at Cisco Live

Last week, I was at Cisco Live in Orlando, Florida where I experienced first-hand the magnitude of opportunity and marketing value that lies in interacting with the customer. This year’s Cisco Live theme is “What You Make Possible,” and this relates well to today’s B2B marketers and their customers. The message that resonates with customers today is not what “we the company” do, but how we help our customers succeed and thrive long term. As mark…

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Enterprise Networks At CiscoLive Video Interviews Continued!

Hi All!  For this video my trusty film crew and I are still here in Orlando for CiscoLive 2013 and got in some great interviews!  In this episode I learn about Smart Connected Vehicles (and why you shouldn’t hack them),  meet with Chris Tillett (@christillett) of Halifax Media Group and find out why the new Cisco ISR 4451-X is the router for him, I get to sit in and program the Delorean time machine we had in our booth, and JOHN CHAMBERS G…

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Cisco Live: Meet the Expert

…t help before that Core Service Provider Routing problem ruins your day. There’s probably statistics that CiscoLive has that will show how many Meet the Expert sessions were done and the growth rate of them, but I still believe that this is an underutilized program.  Why?  When I mention it to attendees they do seem surprised about it and always say that they’ll use it next year. From my seat, I think this is a chance to get a deep un…

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Cisco Live Social Media Hub: The Pulse of #CLUS

…up geeks” –  was a hotbed for social media activity. In fact, after day three, on Twitter alone, references to @CiscoLive and #CLUS received more than 35,000 tweets by about 8,000 users. We are poised to nearly double the amount of social media activity around Cisco Live this year versus last year.  But how did the Cisco Live team manage all of these incoming and outgoing tweets? The Cisco Live Social Media Hub! Modeled around a social media list…

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Partners: Your Cisco Live Summary and Takeaways

…to manage so much traffic. So where to start? Well, you’d do well to look at #CLUS Tweets from @CiscoSystems, @CiscoLive and a host of other handles (including us: @Cisco_Channels), but here are some notable tweets from Cisco partners covering the event: @johnmarkivey I’m loving the upgraded SoMe Hub #clus (@ Social Media Hub w/ 7 others) http://4sq.com/19CSWNE @dyarashus John Chambers connects with the CCIE NetVet crowd at #clus pic.twit…

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