Powerful Combination: Employees and Social Media

I keep thinking about the phrase “power to the people” and thinking it’s definitely taken a whole new meaning when it comes to engaging employees in social media. During today’s Let’s Chat! #Ciscosmt Twitter chat with Cisco’s Petra Neiger (@Petra1400) and Salesforce.com’s Jennifer Burnham (@JennyDBurnham), we got a first-hand look at the ways employees can […]

The Monetization of Me: Calculating the Return on Exposure

In a hyper-connected world, every consumer is continuously making a trade-off between the value of information and/or services they are receiving and the impact on privacy.  I believe this comparison amounts to a “Return on Exposure” — a value exchange in which the consumer must determine if the value they’re receiving is worth what they […]

Cisco Calls on Congress and FCC to Provide More Spectrum for Broadband

Doug Webster – Cisco’s VP of Marketing for Service Provider Routing, Video, and Mobility – testified yesterday in front of the Senate Commerce Committee on trends in mobile data, highlighting Cisco’s Visual Networking Index and the need for more spectrum for broadband.  The following is the text of Doug’s opening statement: “Good afternoon.  Thank you for […]