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The North American International Auto Show 2012: How the Automotive Industry is Embracing Social Media

…communication to harness attraction from the public. However, trends are showing how this industry is embracing social media to broaden its outreach. Collaborating directly with Eric Hoppe, a Social Media Analyst in Michigan who works specifically on automotive campaigns, we explored emerging social media trends at this year’s auto show. Through photos and insights collected live from the Auto Show floor, we exchanged exciting dialogues about ho…

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Cisco’s 8 New Year’s Resolution for Partners

…year. We’ll be revamping our wildly popular social media ebook for partners this year. Version one of our social media ebook is still available to view and download (for free!) and contains all the info you need to get started or keep the social media momentum going. Let us know what questions we can help answer or which tools you’d like to see in version two. The Channels blog’s Social Media Spotlight series covers a wide arra…

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Virtual Velocity Broadcast Recap: Tips and Tricks for Leveraging LinkedIn for Business

…ause SEO is based on location, have someone across the country Google your name to see what comes up. (Check out Social Media Spotlight: The Importance of SEO to learn more.) Then, Heather tackled questions from the audience. If I only wanted to spend an hour a week on social media, what should I do first? You need to start off with about two hours of work before hand to get ready. For the first hour, use SEO to make sure you are found when som…

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Social Media Spotlight: Top 10 Tips for Setting Up the Perfect Video

So, we’ve covered how to get started in social media. We’ve offered you blogging tips and a video walking you through how to craft a great blog entry. Now it’s time to help you put together polished, professional videos that you can feature prominently on your website to help amplify your company’s message and entice customers. Our expert on this topic is Andrew Phillips, co-anchor of our Partner Update newscasts and our Cisco Channels g…

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Social Media Spotlight: How to Blog Successfully

It may seem that Facebook and Twitter get all the attention in social media circles these days, while the simple blog has been pushed to the sidelines. But in truth, a blog can and should lie at the center of your social media strategy. After all, a blog enables you to set the narrative for your company in a way that no other Web 2.0 tool can. In fact, more than half of Internet users read a blog at least monthly and find them very influential,…

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