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Seven Years – Hundreds of Millions of Fans Engaged

Cisco Sports & Entertainment is proud to be celebrating our seven-year anniversary this year as a specialized industry vertical business unit – and it’s simply incredible to look back and see how far we, and more importantly the industry, have come in such a short period of time.  The key to success has been working with our customers in defining their needs and tailoring, or engineering, a few solutions while always keeping in mind the “fan…

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Cisco Helps Make Brand Loyalty a Slam Dunk for the NBA

…yalty lies in enabling an experience that sparks an emotional connection between the consumer and the brand. The NBA is a great example of an organization with an ardent fan base whose loyalty is based on an emotional bond. But to transform that passion into higher merchandise sales and social media buzz, the NBA has been adopting some unique concepts. Some of this innovation will be on display at the NBA All-Star Jam Session, which will take pla…

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Let’s Clear Up Some Misconceptions – Is SDN Relevant to the Enterprise WAN?

June is summer weather in the San Francisco Bay Area, but quite different from the June I was used to in Boston. A common misconception around Mark Twain and his relationship with San Francisco summer is that he never said “The coldest winter I ever spent was a summer in San Francisco.” But he did say: “Cold! If the thermometer had been an inch longer we’d all have frozen to death.” June is always exciting here and in Europe. NBA playoffs…

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Cisco Partner Weekly Rewind – May 10, 2013

Every Friday, we’ll highlight the most important Cisco partner news and stories of the week, as well as point you to important Cisco-related content you may have missed along the way. Let’s have it. Off The Top Here comes Cisco Partner Summit! Cisco’s annual partner event gets underway in less than four weeks, and in case you missed it, registration for Cisco Virtual Partner Summit opened earlier this week. There’s a lot in store for the virtua…

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Ghosts, Kyrie Irving & Cisco’s Global IT Impact Survey Infographic

How well do IT and Business align? This morning at Interop Las Vegas Cisco SVP/GM Rob Soderbery introduced the crowd to his vision for the Cisco ONE Architecture, played some hoops with NBA All Star @kyrieirving, and introduced the new Cisco Global IT Impact Survey.The Cisco Global IT Impact Survey was taken by more than 1,300 IT decision makers in 13 countries, and was commissioned to measure the impact of IT professionals on the decisions that…

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