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Media Content and the NBA – a Slam Dunk

As a 20-year fan of the San Antonio Spurs, I’m thrilled and honored to participate in this year’s NBA All Stars event in Orlando, Florida this weekend. During a panel at today’s All Stars Tech Summit, we talked about the interplay of three great topics:  basketball, the power of online media content, and the impressive growth of Internet data traffic. As a major player among sports leagues, the NBA has some impressive stats of its own to brag on…

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NBA All-Star Jam 2011: Connecting NBA Players with Fans Over Cisco ūmi

On Day 2 at the NBA All-Star Jam Session 2011 in Los Angeles, fans anxiously waited to connect with their favorite NBA players and Legends via Cisco ūmi. Check out this exclusive video to hear fans reactions! (The reactions are PRICELESS) If you are at the NBA All-Star Jam Session, make sure you stop by the Cisco ūmi “Get Together” Mobile Tour van to experience connecting with your favorite NBA players and Legends yourself!…

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NBA All-Star Jam 2011: Connecting NBA Players with Fans Over Cisco ūmi-Part 2

The Cisco ūmi “Get Together” Mobile Tour made a big splash at the NBA All-Star Jam Session 2011 this weekend! As a part of this four-day event, we brought NBA players and Legends with their biggest fans over Cisco ūmi. Check out Part 2 of “Connecting NBA Players with Fans Over Cisco ūmi” to join in the excitement of fans after they had the chance to meet their favorite players! Click here to view exclusive photos from the event!…

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Update on Grand Prize Winner: “Meet an NBA Legend” Sweepstakes

Thank you to everyone who participated in the “ Meet an NBA Legend” Sweepstakes! We partnered with the NBA to give you the opportunity to talk to NBA legend Bill Russell on Cisco ūmi. Fans visited our page on Facebook or the NBA Facebook page from June 3rd through June 19th for a chance to enter to win not only a one-hour conversation with Bill Russell on Cisco ūmi, but also your own ūmi system, plus one year of free service, for you…

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Going Big: Zettabytes and the NBA Finals

Things are heating up. The Oklahoma City Thunder are heading to the NBA Finals, and global IP traffic is heading into the zettabytes. Is there a connection between these two developments? Absolutely. And if you’re following the NBA on a mobile device, then you are attuned to the trifecta of elements that is now a staple of the fan experience:  the explosion of sports-focused media content, the networks that carry that content, and the evolving a…

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