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The Running of the Bulls – Cisco Style

…al media landscape was generating its own set of amazing statistics – across all major social media outlets: • @CiscoLive and the #CLUS hashtag were mentioned over 35,000 times on social media by over 9,000 unique users – creating 214 million earned impressions. • Cisco itself posted more than 1,700 branded posts (tweets, @replies, @mentions, FB posts, Twitter DMs, retweets) that created over 39M impressions from Cisco content. • Tuesday’s…

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Raising the Bar at Cisco Live 2013 (Orlando) with the Social Media Hub

… We had our entire team, as well as our agency, monitoring and engaging through social media. We took over the @CiscoLive Twitter handle and the Cisco Live (US) Facebook page to publish content and respond to attendees. We created our own process to identify different types of content, tag it, route it, and respond to it. We answered a full range of questions, including: When does the World of Solutions open? How do I update my schedule? Can I re…

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Invade the NOC: Video Tour & Weekly Recap for Enterprise Networks

If you’ve been to a CiscoLive recently, you’ve likley seen the beautiful plexiglass NOC we set up.  These are wonderful to show off how all of our products and services come together to put on the show and conference you know and love.  However, have you, ever seen those little hidden rooms sprinkeld throughout the show? These little rooms are where we hide the mini-NOC.  In these the tables are fold-up and the cables hang out, and I…

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Cisco Service Discovery Gateway – Enabling Zeroconf in Enterprise Networks

Cisco Service Discovery Gateway – Enabling Zeroconf in Enterprise Networks I’ll admit it: I’m what others call an Apple fan boy. One of the many reasons for being one is the polished user experience and the ease-of-use of their products. One of the underlying technologies that enables the user to discover devices and services on the network is Zeroconf or, as Apple calls it, Bonjour. Zeroconf consists of three major components: Address auto con…

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Behind the Scenes at the Ciscolive! Network Operations Center

…of a very dedicated team of networking subject matter experts for the past 5 years in prepping and running the Ciscolive! event  network.  Before 2008 the network was installed and monitored by a commercial events networking company.  However, it became clear with the number of Technical Marketing Engineers, Services Engineers and product developers on-site for Ciscolive! that we were well equipped to take on the responsibility in addition to ou…

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