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Cisco asks, “Are You Ready for Some Football?”

Today, in East Rutherford, NJ, USA, the New Meadowlands Stadium showcased innovative new stadium technologies designed to seamlessly transform the look and feel of the venue to host both New York Football Giants and New York Jets games, as well as other sporting and entertainment events.  The New Meadowlands is implementing technologies from Cisco and Verizon to offer stadium sports fans and entertainment followers leading-edge cus…


Reaching Beyond Stadiums and Arenas to Engage Sports Fans

GUEST POST; Alison Flato, CMSG marketing intern It‘s been a very exciting summer in the sporting world — the NBA Finals, the US Open, the Lebron James free agency frenzy and the World Cup. These events, in particular the World Cup, have redefined social entertainment on a global scale and pose some interesting thoughts and questions about the future the fan experience online. Twitter recently reported that on a normal day users generate 6…


Making a Day at Wrigley Even Better

…f customers in new and different ways. Here’s how it works:  U-verse teams on the streets outside the stadium and at kiosks inside the stadium will demo U-verse for co-branded prizes and will use Cubs branded Flips to capture the “Biggest Fans” and upload to a site to be voted on for prizes.  Fans can also upload their own videos, win some Flip cameras of their own, and even get invited to an exclusive rooftop party. &…


The World Cup and Telepresence: A Winning Team

The FIFA World Cup 2010 provided a lot to be excited about. The world’s most popular sporting event takes place only once every four years and this was the first time any soccer contest was hosted by any African nation, South Africa to be exact, and this year’s World Cup also gave the techies something to be excited about — the use of TelePresence technology. As stated in the commercial below,”ESPN and Cisco are changing the w…


World Cup 2014: Imagine the HD TV Experience

As Doug Webster mentioned in our first post on this topic, we’ve been considering how the TV viewing experience might evolve in four more years. I can also already imagine the likely enhancements that will transform the FIFA World Cup in 2014. I believe that in the foreseeable future the term “Television” entertainment may be equally associated with on-demand video streaming over the Internet as it is with traditional linear pr…