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NBA and Cisco: Going Global with TelePresence

...Basketball Association and Cisco have teamed up to use the cutting edge Cisco TelePresence technology to connect NBA players with fans and journalists all over the world. Using TelePresence, Shane Battier of the Houston Rockets, and Grant Hill of the Phoenix Suns both recently participated in interviews with Chinese Journalist Chelsea Mark of NBA Zhi Zhao (the Chinese translation of "Made in NBA"), a show that is broadcast on more than 40 provin...

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VIDEO: Cisco at "NBA Cares" Day of Service

More than 2,500 people attending NBA All-Star 2008 rolled up their sleeves to participate in one of 10 service projects throughout New Orleans on Feb. 15, marking the largest single-day effort by the NBA Family in its ongoing support in rebuilding the city.Cisco teams from the 21S program, and the marketing organization and their families participated in the Laurel Elementary School revitalization project. The group was responsible for painting...

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VIDEO: Cisco's Jeff Platon at the NBA All Star Game

Jeff Platon, vice president of marketing, Cisco Sports and Entertainment Group, talks to Cisco's Molly Ford at the NBA All-Star Game and answers the following questions:1. Explain Cisco and the NBA's relationship. 2. Give us an overview of Cisco's Connected Sports program.3. What is Cisco's role at the NBA All Star game? Can you explain Cisco's product integration?...

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VIDEO: Dallas Mavericks Owner Mark Cuban at NBA All Star Game 2008

Not to be confused with the other big news out of another famous Cuban today, Dallas Mavericks owner Mark Cuban talks to Cisco's Molly Ford at the NBA All Star Game in New Orleans. In his inimitable way, he waxes poetic about the Mavericks use of technology, Led Zeppelin, the one-hit wonders of "viral video," technology media including PCWorld, Cisco equipment, and much more. If you haven't checked out his blog, on topics varying from who shou...

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VIDEO: Cisco's Alan Cohen at the 2008 NBA All-Star Game

My colleague Molly Ford traveled to sultry New Orleans, LA for the NBA All-Star Game this past weekend and captured some great interviews with Cisco's Alan Cohen and Jeff Platon; Steve Hellmuth, Senior Vice President, Operations and Technology NBA Entertainment; and, last, but not least, Mark Cuban, owner of the Dallas Mavericks, Chairman of HDNet, an HDTV cable network, and active blogger.Each of them discusses their views on the use of technol...

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