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VIDEO: Cisco’s Jeff Platon at the NBA All Star Game

Jeff Platon, vice president of marketing, Cisco Sports and Entertainment Group, talks to Cisco’s Molly Ford at the NBA All-Star Game and answers the following questions:1. Explain Cisco and the NBA’s relationship. 2. Give us an overview of Cisco’s Connected Sports program.3. What is Cisco’s role at the NBA All Star game? Can you explain Cisco’s product integration?…

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VIDEO: Dallas Mavericks Owner Mark Cuban at NBA All Star Game 2008

Not to be confused with the other big news out of another famous Cuban today, Dallas Mavericks owner Mark Cuban talks to Cisco’s Molly Ford at the NBA All Star Game in New Orleans. In his inimitable way, he waxes poetic about the Mavericks use of technology, Led Zeppelin, the one-hit wonders of “viral video,” technology media including PCWorld, Cisco equipment, and much more. If you haven’t checked out his blog, on topi…

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VIDEO: Cisco’s Alan Cohen at the 2008 NBA All-Star Game

My colleague Molly Ford traveled to sultry New Orleans, LA for the NBA All-Star Game this past weekend and captured some great interviews with Cisco’s Alan Cohen and Jeff Platon; Steve Hellmuth, Senior Vice President, Operations and Technology NBA Entertainment; and, last, but not least, Mark Cuban, owner of the Dallas Mavericks, Chairman of HDNet, an HDTV cable network, and active blogger.Each of them discusses their views on the use of t…

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VIDEO: NBA’s Steve Hellmuth at 2008 All-Star Game

Cisco’s Molly Ford interviews Steve Hellmuth, Senior Vice President, Operations and Technology NBA Entertainment. Hellmuth discusses his views on the use of technology in the NBA and how they look at “fantasy sports,” China, Cisco TelePresence and Digital Signage, and the future of entertainment. He also talks about Chris Bosh’s videos, Baron Davis’ movie reviews and Gilbert Arenas’ blog….

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The NBA All-Star Game and the Heart of Human Communications

This weekend marks Cisco’s second participation in the NBA All-Star Game. As it takes place in New Orleans, Louisiana, it takes on a twin importance for us: both global and local.We share the NBA’s commitment to the revitalization of New Orleans and the Gulf region — we, through our 21st Century Schools Initiative (21S) and the league through its NBA Cares program — still recovering from the devastation of Hurricane Katr…

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