It is an exciting day for me. Today, we are announcing our first annual Data & Analytics Conference in Chicago, October 20-22. If you’ve previously joined us for Data Virtualization Day, you’ll find this expanded experience responds to your feedback and the changes your business is experiencing as the industry embraces the relevance of analytics.
To share our enthusiasm, and in honor of David Lettermen’s Final Late Show broadcast, here are the Top 10 reasons why you should join us at our conference this Fall:
Innovation – exponential innovation – is needed to capitalize on the $19 trillion in value at stake that the Internet of Everything (IoE) is poised to generate worldwide over the next decade. We’ve entered a time of co-innovation and experimentation via rapid prototyping and an ecosystem of partners to develop new business models and new sources of revenue.
The key to retail today is customer understanding —where each customer stands on his or her personal shopping journey, whether in-store or out. Retailers must “know” each shopper as never before. And they must offer the kinds of contextual, personally relevant experiences that will optimize their merchandise mix, create faster inventory turns, and drive greater customer engagement.
After all, the typical customer today is mobile, connected, and has heightened expectations. Many are accustomed to a deeper level of real-time interaction from innovative online retailers than from traditional brick-and-mortar stores.
Yet, as a recent Cisco study revealed, offline retailers – or retailers that combine on and offline capabilities – have their own unique advantages – if they step up to the opportunities of the Internet of Everything (IoE) economy. By blending the benefits of the physical store — such as the ability to touch, compare, and try on products — with the benefits of the virtual world, retailers can create a new value proposition that can’t be matched by their online-only competitors. In the process, they not only drive their own industry’s disruption but challenge for market leadership.
Throughout the season, the NBA Replay Center has found itself at the center of some of the game’s most gripping plays. Time stands still as fans, players and coaches all wait with bated breath as the close calls are confirmed.
Such was the case on March 30th when the Sacramento Kings played the Memphis Grizzlies and Courtney Lee’s jaw-dropping buzzer beater turned an intense game of basketball on its head. As the ball went in the net, no one in the arena, or at home, knew whether the call would be upheld.
It is precisely these moments where Cisco and the NBA Replay Center come into play. Instantly, HD footage and IP data are sent from the arena to the NBA’s state of the art replay facility where it is reviewed, clipped and sent back to the refs at courtside. That footage now arrives in real-time, meaning more time for the game to flow, and less bitten nails on the fingers of the fans.
With the Replay Center, Cisco continues to help the NBA connect to millions of fans worldwide, and drive the league’s myriad communications and content delivery.
The NBA has a lasting legacy of implementing technological solutions that improve the way the game is played and how as an organization they can connect to a fan base that stretches from New York to New Guinea. Together, we are evolving and improving the fan experience.
We live in a time of unprecedented disruption, a time when winners and losers are decided in a matter of seconds. Whether you work on a basketball court or in a boardroom, Cisco is there to ensure you’re ready to make all the big plays and call all the biggest shots. We’re ready. Are you?
Cisco has been on a mission to make collaboration super-simple. From our video devices that require no user’s manual, to our cameras that sense and automatically adjust when the speaker suddenly stands and walks to the white board, we’re paying attention to the details; we’re making collaborating less frustrating and providing a better user experience—so we can all get great work done.
With our laser focus on simplicity, it should come as no surprise that we’ve given lots of thought to real-time embedded communications. Given the market transitions of mobility, cloud, and the Internet of Everything, companies are seeking simpler and faster ways to communicate—both internally and externally—from any device in real-time through the cloud. The need for next-generation communications and collaboration platforms with modern, easy-to-use APIs is more important than ever. To address this growing need, Cisco is pleased to announce its intent to acquire Tropo, a privately held company providing a cloud API platform that makes it simple for customers and developers to embed real-time communications within their applications.
Helping people connect, engage and innovate on any device, Cisco and Tropo will provide a collaboration platform-as-a-service, which allows our customers and developers to create and sell new communications services with minimal development effort.