Last week, the blogosphere was abuzz with fresh insights on business mobility, BYOD, and collaboration. Cisco worldwide sales leader Chuck Robbins highlighted recent research commissioned by Cisco from the Economist Intelligence Unit. His blog talked about the risks and rewards that come with a business mobility strategy. The research showed that business leaders see this new mobile way of working as inevitable, even though it comes with a certain amount of risk for corporate data.
Chuck’s blog also briefly touched on another concept: culture. I recently spent some time speaking with customers about their mobility strategy, and culture came up in some of these conversations as well. When I think about Cisco and other companies I’ve worked with, a big part of corporate culture is defined by how we (as individuals) work, how we share, how we collaborate, and how “close” we feel to others in the workplace. Have you ever reminisced “when I worked for xyz-company, I really felt like I was part of a family?” I know I have.
In today’s non-stop global world, preserving culture is more important than ever, but technology and geography can conspire against culture – and so we have to actively work to preserve culture in modern business environments. One way to promote culture is to create a collaborative and open environment through the use of video collaboration, not just for remote employees, but in every meeting. While ideally every meeting would be face-to-face, the reality of mobility and BYOD is that we’re not always at our desks. Video puts us front-and-center. It forces us to tune in and focus on the conversation at hand. But it also drags our culture and our surroundings into the meeting. I saw this first hand speaking to a customer on WebEx this week, when he unexpectedly turned on his iPhone video, and marveled at how he could walk through his home, streaming video while speaking with me on the call.
And there it was! That simple act of sharing video turned a regular conference call into a vibrant, two-way engagement. If we can make it easy and enjoyable to use video collaboration in the new global, virtual, mobile workspace, we share more than just words – we share culture. And to do that in a mobile environment, you’re going to want a strategy and a partner that can get you there regardless of the device you are using at the moment, be it a traditional PC in an office or cubicle, a thin client delivering a virtual desktop, or a smart phone or tablet.
One thing is for certain – freedom to use a wide variety of items is having a profound impact on society and culture. Putting those devices to use to nourish and extend your corporate culture is an idea that some forward looking IT leaders are already turning into practice. How has, and how will video and mobility impact your workspace and corporate culture? The following info-graphic highlights some of the trends that are driving the need for a seamless blend of mobility, video, and collaboration across all your devices.
Click the tall info-graphic above to learn more, and them come back and post a comment! Tell me how the consumer usage of video and mobility are changing the culture of your company.