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Why the Flip Camera Should Be in Your PR Toolkit

August 20, 2009
at 12:00 pm PST

I’m biased. We bought Pure Digital, maker of The Flip, back in March. So stop reading if you like. If you are still reading, here are my top reasons why the Flip Video Camera is great for any and all PR professionals.

1. Phenomenally good for media training. I do a lot of media training and while I give my feedback for why an answer is good or has “opportunities,” the Flip doesn’t lie. I take it into media training sessions and during the mock interview I record. When I give feedback, I either go answer by answer on the video or I give oral feedback and then send the video via mail afterwards. I think it has had a big impact in helping improve our media spokespeople…because, hey, everybody can improve, right? And, seeing yourself on video gives you great feedback and practice when doing broadcast or company videos.

2. Great for social media releases, blogs and even bubbletweet. The beauty of The Flip is that it is VERY easy to use. And compact. And, idiot proof (i.e. limited to no training required). We started using video in PR in earnest about two years ago. We bought a nice HD camera. We created a Cisco YouTube channel for our videos. And we started embedding them in blogs and using them to visually tell our stories. We love video at Cisco and these videos have been successful. One drawback, however, was the availability of the camera…and then cameras. Who has it, I need it, etc. Now, with the Flip…we all have one. We can always capture something on the fly or do a more formal, tri-pod assisted video. It IS a part of our PR teams toolkit. Further, now that we all have one it is also a part of our yearly objectives to USE it. We all have to make at least one video a quarter and post it to our blog or otherwise use it in the furtherance of PR. If you are with the media and you haven’t yet received a pitch from us via Flip video…WATCH YOUR INBOX…it’s gonna happen.

3. The media is using the Flip. Everybody’s favorite Flip practitioner is, of course, Kara Swisher. She’s prolific. She’s funny. She’s the master. She’s interviewed everyone from Jonathan Kaplan (CEO of Pure Digital…creator of The Flip) to her son…to her mom…to Survey Monkey’s Dave Goldberg…to Steve Wozniak. She points the cam at her subject, asks questions off camera and voila she’s got great content and a blog post.

4. CAUTION: The Flip is MADE for Viral Video. Okay, you can’t tell what is going to go viral, but having a Flip increases your chances of capturing video that may capture the attention of your audience. Case in point: our CEO doing his now famous (infamous?) Duck Call. Literally, I heard the duck call from my desk. Grabbed my Flip camera and walked into his office and asked him to demonstrate for me. I taped it. Uploaded it. Blogged it. It now has nearly 18,000 views and was written about by Forbes, BusinessWeek, AllThingsD and more. Was it a great leadership video? No. Was it a great video to show that we are a big company but can still be a bit goofy and have some fun? Mission accomplished.

5. It teaches you to think VISUALLY. If a picture is worth a thousand words, how much is a video worth? Telling a story with pictures is not the easiest. We didn’t all grow up in the television production business. Utilizing the Flip enables you to THINK video. What will look good? What will be visually compelling? Is the lighting good? Is the sound good? All these things are components of telling a good story. Now that we all have Flips in our pockets we are learning more and more how to think about good visual stories. And, while time will tell if this gets us more interest or more broadcast opportunities…this past quarter, we had much more broadcast than we’ve had in quite a while. Could it be that we were added to the Dow? Likely. Could it be that we are learning to tell visual stories better? Maybe.And, finally, but certainly not completely:

6. It is the BEST note taker in the world. Ever have a conversation with someone and take notes on something you thought was a great idea and eloquently stated? You then look at your notes and realize that either you transcribed them wrong or you can’t read your own writing. That whiff of brilliance may have been lost. Not with the Flip. I ask to record the brilliant moment so that I can capture it for that point-in-time, brilliant talking point, message or whatever. Works every time.Enjoy your Flip.

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87 Comments.


  1. Dead on, John. If you’ve ever done press conferences or satellite media tours, you start to think visually, and what would work.And, you show it works both ways – for both B2C and B2B, video is applicable.Plus finally launching my blog – only an idea I’ve had for more than year – at jspepper.tv that will incorporate video.

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  2. Let’s not forget that your latest cell phone may come with video. A colleague of mine just got the latest iPhone and said he leaves the Flip at home now, as the iPhone results are good enough. Same with me since I have the new blackberry curve 8890 I was able to catch my daughters first bike ride. I don’t think I would have had a flip with me that day on the playground. Best, Mark.EARNHARDT NOTE: Yes, phone video is getting better, but Flip is High Definition and purpose built for just video. Easy to upload, easy to edit, easy to share. Phone video may be good on the fly, but not as good for PR and social media professional use. If good enough”" is good enough, all good.”

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  3. great thorough overview, John…very helpful to those of us considering options.

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  4. I want to make my flip video camera (30 minute) a web cam. I don’t mean like dig around in the circuits but like to plug something into then into my computer so then i can use it as a camera for blogtv. I don’t want to have to go buy a 40 dollar camera when i have this 90 dollar one.what you say?

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  5. Like I always have believe. No matter how the phone manufacturers would improve the video/image taking capability on the mobile phone, the quality would never exceed any single-purposed video/image taking device. But what separates phones with digital cameras is that its multi-featured. The Flip bridged the gap by provide HD definition, ease to use, capture video, upload and edit them. Pretty much an all-round device not only for PR pros but even novice.

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  6. John,Good points all. I’ve used mine a million times for random ‘visual thinking would be better than note taking or audio notes’ moments. It’s also a great way to capture the end of a meeting by having someone walk through the snarl of pictures on a whiteboard too. I also used mine yesterday during the walkthough of two new office locations to show my team later to have them vote on a new HQ.I have the iPhone and BB that do video, but I find that they run out of memory before I run out of content to record.Will add the Flip to the PR toolbox here. That hadn’t occurred to me yet. Thanks! C

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  7. wow! i will surely try flip! it sounds very interestng product!As a mom on the go and also because its idiot proof..than you!…it is best for my life style..

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  8. Well, commenting on Alex Koffman’s points, I DO care about that difference between iPhone’s and FlipHD video, and it will come handy for a project I’ve been postponing until now. Granted, it may not reach the ubiquity of the iPhone but it still has it’s strong points within it’s market.That said, only time (and sales) will tell.

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  9. It’s hard to argue with the ability to take video versus written text viral. I think that is definitely the trend. Also, the ability to be the ultimate note taker is hard to dispute. Now mind you, I have been accused of being a digital immigrant (because of my age). So, I guess I’m coming around and can see myself purchasing a Flip camera for those two reasons alone.

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  10. Virgilio, I agree Flip has some uses – after all not everyone has an iPhone or wants to invest in a professional-grade video cam. However, if you’re one of the millions of people who already own a 3GS and you need to casually capture video – you simply don’t need anything else. As far as ime and sales”" – I think the market numbers are speaking for themselves. 3GS pretty much killed the “”casual video”" market the day it cane out:http://www.techcrunch.com/2009/06/25/youtube-mobile-uploads-up-400-since-iphone-3gs-launch/

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  11. New mini handheld video cameras are the new trend and it will get hotter. I think I will purchase the Flip in the near future to do computer tutorials. Thanks.

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  12. great thorough overview, John…very helpful to those of us considering options.

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  13. The viral thing hit a note with me, there are countless times I’ve witnessed something so bizarre and wished I had a camera to capture it. Many of those could have been spun into viral videos.

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  14. The flip looks good. Thanks for this info.

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  15. How big is it? About phone size? I suppose there are two real considerations for me. 1. Is the resolution that much better than my phone? 2. How much does it cost? Thanks in advance for any advice.

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  16. This is a great write up. Though I probably will use it to document my personal Kodak moments.

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  17. thanks for this post! great info. i might just finally go buy a Flip :)

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  18. Mary Gorges

    Alex (and others)Will the Sept iTouch have high def video recording? And when that comes out …which would you suggest: the iphone or ipod? But now if you use the ipod, you’re still ‘lugging’ around more than 1 device.I found all the comments an interesting conversation

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  19. Agreed, the Flip is a great device and great purchase by Cisco. Will Cisco continues to put R & D and keep it again of the competition?

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  20. Flip is great for quick interviews because the mic actually works pretty well which really, really surprised me when I was first trying it. It also is pretty light for the functionality.Thanks, interesting discussions here as always

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  21. Thanks for the info.So far we only use Cisco tools for interconnection between our HO and branches.Interesting that Cisco also actively developes personal communication tools.

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  22. Just picked one up a few months ago – sound is great, not as impressed with the video quality but it’s not the HD model. Love the duck call video – the flip is certainly perfect for capturing things like that!

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  23. these great flip camera video recorder is a must for PR persons, but any one can use it too, best for recording videos everyday and uploading to youtube. some of their products can also record in hd format, so you can create a video disc. too bad there are no retailers here in our country

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  24. We are just getting into video online as PR and promotion of our company. Previously we’ve tended to use customer contributions for likes of our youtube channel but becoming more aware of the need to push out video ourselves.Love the duck call video also… just shows its often spur of the moment events which can make great viewing!Joe

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  25. I use a Flip camera. Basically it’s ease of use in every phase of how these cameras are used1. Very easy to record even in low light2. Built in USB on the camera and it auto-mounts as a drive when connected (no drivers/software required)3. The video files are Xvid encoded, so no transcoding as with a mini DV camcorder4. Easy to upload to YouTube

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  26. Thanks for the info. I didn`t know that Cisco produce video cameras. I use Linksys router and I`m very satisfied with the product, so I put Flip camera on my want-to-buy list

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  27. if you’re one of the millions of people who already own a 3GS and you need to casually capture video – you simply don’t need anything else. As far as “time and sales” – I think the market numbers are speaking for themselves.

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  28. I am sorry to put a damper on the parade here.. but iPhone 3GS completely kills Flip (and other similar products) when it comes to usability, convenience and marketplace adoption for Video on-the-go. Take a look at the latest stats from places like YouTube or Flickr – the vast majority of the mobile video comes from iPhone 3GS. And it’s easy to see why.. With iPhone, I don’t need to hunt around for a desktop/laptop/broadband connection to publish the video – a single click and the video is wirelessly published from anywhere and at any time. Nor do I need to lug around a myriad of special-purpose devices (camera, cell phone, video cam, etc).You may keep touting the HD”" capabilities of Flip here.. but in reality, the difference in video quality between FlipHD and iPhone is hardly noticeable (and we have done side-by-side comparisons). Anyone who’s after truly high-quality HD video capture – probably wouldn’t be using Flip (or iPhone) anyway.Sorry Flip fans and Cisco.. but the days for carrying around various dedicated / special-purpose gizmos are the way of the past, not the future. Just wait until iPod Touch and Nano come out with build-in video capabilities in September.EARNHARDT NOTE: As Ron Burgundy said to Veronica Corningstone while discussing the origins of the name San Diego in the you-need-to-have-it-in-your-movie-collection “”Anchorman”": “”We’ll just have to agree to disagree.”"”^0^1^^^0^0
    14924^7745^MoeWestcon^mschwartz@westcon.com^http://www.westcon.com^216.95.224.75^2009-09-04 06:01:55^2009-09-04 06:01:55^”There is a funny but relevent saying that sums up the future of networking..The Internet is a telephone system thats gotten uppity”"(Clifford Stoll). It used to be that network technology was way ahead of the applications but that no longer holds true. Just like the iPhone, it’s the applications that are and will define the architechture newtorks of tomorrow. I am seeing a shift from networking being a business tool to business as entertainment and that type of content requires a new type of thinking on the part of manufacturers. This is why I see Cisco having the vision to lead the way. Hey, Cisco bought Scientific Atlanta and recently Flip… It is obvious that the end devices are driving the shape of the network core. Who da thunk it that Cellular devices would be the number one devices acessing the internet and now new TVs will have Etehrnet ports… I am waiting for Cisco to come up with a Wireless version of a XGig core switch and a switch that can can access resources (content & endpoints) anywhere without fiber. Time for Cisco to but a wireless provider and tunt it inot a global switch…that will be the shape of things to come!”

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  29. Man, I really wish I could afford one right now! I’ve been thinking about buying one for video reviews and such. Does the Flip allow on-the-go uploads? I mean, via a wifi connection or even a tehtered connection to 3G or such?

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  30. The main points of the article are spot on. Video is an awesome way to catch great content on the fly and to make sure you get all the information however the debate over iphone vs flip or whatever is pointless. Both will be obsolete pretty quickly anyhow. I suggest just to use what works best for you to keep your productivity at it’s peak.

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  31. Thanks for the great post. I couldn’t agree with you any more. I liked this one very much…And, seeing yourself on video gives you great feedback and practice when doing broadcast or company videos…..”" You made me realize I should be doing this more often.”

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  32. I had heard a lot of flip camera..but never actually tried it..I think I should have a lot at it now…

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  33. I’m planning to get one too. Hopefully it’d be good.

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  34. Thanks for the info on the flip. We have been trying to do more and more with video as an online sales tool to connect with customers. We are on the verge of getting another camera and we will check out the flip before purchasing anything!

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  35. I’ve heard lots of good things about the Flip, but I use my Blackberry to record audio/video now. I guess I’ll take a gander the next time I’m at Best Buy.

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  36. I have been using the Flip video for about two years and i can say that i am very satisfied.

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  37. Flips are awesome. Depending on your needs – if you need decent audio, invest in a dedicated recorder or at least get an attachment for your iPod.Also, here’s an article on the Flip Minohttp://bit.ly/6Sdjh

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  38. Personally, I’m more likely to have my handset with me that a flip and for this reason, I would have more chance of capturing worthy video content with my phone.

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  39. Flip looks interesting got to have one. Thanks for sharing.

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  40. John,Thank you for sharing this post. I have just begun to use the Flip Cam at CENTURY 21 Events and Conference. What a difference maker!Regards,Matt Gentile, Director, PR and Brand CommunicationCentury 21 Real Estate LLC

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  41. John, Its really a great info. Flip Camera seems very helpful to us. We heard about that. But this article gave me a good idea and reason for purchasing that. Will get one soon. Thanks for the great share.

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  42. It sounds absolutely amazing!I have heard a lot on this topic, but unfortunately have never ever tried it!After I came across this very informative article i have decide to do search on it and more likely that i will get one for myself!Thanks

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  43. I really love the Cisco YouTube channel.Funny videos. Nice camera too.

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  44. I guess in the old days it was the little pocket tape recorder that was used to instantly capture ideas and thoughts or conversations, now it only makes sense that capturing those things on video is even better.

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  45. Just bought a Sony DSCW290 for my wife. The pictures are fuzzy. Not too impressed. Should have saved my money for the flip camera which seems a heck of a lot more fun then this thing I got!

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  46. Here’s an article about actually getting a customized FLIP. You Can Now Pimp Your Flip “”http://bit.ly/3zUpzhIt was written for a Canadian Audience, but it also applies to the US – and the Flip Store IN the USA”

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  47. The flip is great aside one major problem.. the microphone is positoned to the back when it should be placed on the front !NOTE: Hmmm, the mic on my Flip is on the front…speakers on the back…see here: http://www.theflip.com/products_flip_mino.shtml

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  48. We are going to start using the Flip video camera. I can’t wait. We will be making monthly videos of our new company President and updates from him, plus use in other ways to create content that is easily sharable via social media. Plus, I know more videos on our website will be an asset too. Thanks for these tips. The flip is great for marketing, web marketing and more (in addition to PR).

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  49. Full disclosure. I work for Kodak, the other leading seller of pocket video cameras. As Boston Globe technology reviewer Hiawatha Bray notes in this review, the new Kodak Zi8 cameras has some key features:- The first camera with an external microphone jack (we listened to customers who asked for it)- Full 1080p high definition video mode- Image stabilizationAll that equates to much better picture quality that you’ll get from a video phone.Don’t just take my word for it, check out the Globe review:http://www.boston.com/business/technology/articles/2009/08/13/flip_a_flop_compared_to_kodaks_new_zi8/NOTE: I believe the saying is: imitation is the sincerest form of flattery”"? : ) Thanks for the note, Chris.”

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  50. Agreed ! .But I still love my old Nokia 3310 which has just one functionality and that is to make a call.

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  51. It is the best way to expand your visual thinking. It really does teach you to “see” things differently. And no print quote will ever pack the punch of a video soundbite. It’s a best note taker.

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  52. Dude, stop pimping the flop.NOTE: My first line in the blog: I am biased.”" And, sir (or madam), it is The Flip, not the flop. : )”

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  53. I recently bought a Toshiba Camileo but now I’m thinking of changing to the Flip.Great Post

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  54. As an artist I collect my ideas and creat my stuff based on outside images ane experiences.While I return to my gallery I usually forget half of my inspirations. I miss a lot of them,The flip camera might solve that problem. I am definetly going to implement that: I will capure and record my experiences.

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  55. I’ve been using the Flip vid for one year as a means to extend my messaging via video blogging. I would not have able to do this if it weren’t for the convenience of the Flip and it’s ability to capture quality video to allow me to tell a story. I incorporated the Flip in my public radio reporting this year too and I’ve been able to expand and share more content in a creative manner and help generate an image about me as a person and as a professional. Very happy with the PR opportunities the Flip Video helped make happen.

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  56. The flip is great aside one major problem.. the microphone is positoned to the back when it should be placed on the front ! Nothing worse then getting audio from a crowd behind you when you’re trying to get the audio from in front of you.

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  57. Hey John, don’t forget our friends in Canada!http://ca.theflip.com/NOTE: As a one-time resident in Canada (Montreal ’02-’03), I would never forget our friends in Canada.

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  58. Now using Flip cameras at our PR firm, Howorth, here in Sydney, Australia. Another good use is recording social events – great way of demonstrating our culture to interns and potential recruits. Also, we are now shooting client testimonials for our YouTube channel.

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  59. Hi John,I was introduced to the flip camera by my 9 year-old son, diagnosed on the autism spectrum. Apparently, my mom lent him her flip, and I was amazed to see him reviewing a lesson that she had performed with him. He is an extremely visual learner (many children on the spectrum are) and I can now see how this device can have an extremely beneficial impact on any type of education/instruction.Of course, this has applicability in the business world and I intend to use the versatile flip as a marketing, sales, and customer education tool. My son who has learned many of the facets of the flip himself has given me confidence to explore the device and eventually reap its benefits.Best Regards,Andy LaxNOTE: Andy, thanks so much for your comment. So great to hear about novel uses of technology that can help in ways we never envisioned. Best of luck in the new school year to you and your creative son….and mom.

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  60. The Flip is an amazing testament to the level of technology that we can shrink into the size of our palms! Plus the clarity and ease of use is phenomenal.

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  61. Cisco is today’s fastest growing technology brand. I have used cisco flip camera video and its simply great. Best to buy amongst all. Nice info. Thanks for updates

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  62. I can’t wait to get my hands on one of these! I can only imagine how many vlog posts I could make using a Flip!

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  63. you impressed me John with your very good overview about Flip cameras.. flip cameras has a lot advantages for us especially to those bloggers and those who are engaged in media..

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  64. Having a camera on my phone is great for PR spots, audio can also provide great blog spots.

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  65. John, you have obviously touched a nerve with the amount of commentary on Flip vs phone video. What’s even more interesting to me is the potential for better and more inventive visual storytelling. Playing around with the Flip – or any small handheld – is the best way to expand your visual thinking. It really does teach you to see”" things differently. And no print quote will ever pack the punch of a video soundbite. Can’t beat it from a storytelling standpoint.”

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  66. Hi, Flip HD is a really cool thing! We are using it in TH!NK ABOUT IT – the largest European blogging competition which is just now starting with its 2nd round in September on the topic of climate change. All participants from EU, China, India and others will get a training on how to use Flip HD for multimedia reporting and than compete in 3 months time for the best blogger. You can find more details on http://www.thinkaboutit.eu/.

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  67. Great advice. Wish my team had one right now.

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  68. I tried to make a video for a Flu.gov contest with my flip camera. The video is entitled Toothbrush Prank”" shows a toothbrush taken out of a medicine closet and used to brush on door handles, rails, and even a cat before it is placed back. It is just like touching your mouth after not washing your hands.You can see and vote for the video at http://www.youtube.com/USGOVHHSFilmed with a simple Flip camera, iMovie, and a good idea right right at home.”

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  69. The Flip is TRULY made for viral… I agree 100%… I carry it everywhere I go and have captured many interesting stuff… even if you don’t use the full clip for something viral, you could splice some stuff together as part of a presentation. Great PR tool indeed!

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  70. Although I haven’t acquired one quite yet, all I’ve heard are positive reviews regarding The Flip. What I liked about your thoughts is that the Flip is useful for creating quality, viral content – on the move. It’s perfect for the blogger in mind.

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  71. The flip is awesome, although you can encounter some problems with the software if you are using a slower computer. The HD is cool though.

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  72. I personally hate how integrated cameras and phones have now become. Instantly, video quality which would once have been unacceptable is considered ‘ok because it is on a phone’. The same can be said of the murder of the English language by text messaging.Anything which separates cameras and phones is a good thing.

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  73. Telling stories with video is harder than with images.. so anything that can make it easier is OK with me! thanks for the imformative post!

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  74. How about the countless digital pocket cameras that have been sold? Some do HD and do it quite well.

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  75. I must say that in my experience a piece of content rendered in video in 10x more likely to go viral than the same piece in good old black and white.A nice portable video camera is a must, if you’re involved in online marketing.

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  76. I think i will buy it soon. The only minus i`ve heard is the battery. Is it true?

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  77. I miss a lot of them,The flip camera might solve that problem. I am definetly going to implement that: I will capure and record my experiences.

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  78. Thanks John for this detailed information about the Flip Video Camera and its possible application area PR. You convinced me to give it a try

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  79. Thanks for the rundown. If not just for the flip review but for the other pointers you made as well that’s quite inspirational and shows how viral videos are. I really need to tap into that more.

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  80. This might come in handy when I am out previewing homes for my clients, thanks

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  81. The European Journalism Centre is using Flip HD in the TH!NK ABOUT IT blogging competition – already running a second run, this time on climage change – http://climatechange.thinkaboutit.eu/. We even recently received the European Public Affairs Award 2009 in Web 2.0 Category. Bloggers really like Flip HD and we are just thinking on how to use Flip HD also for standard journalism trainings we do (http://www.ejcseminars.eu/). Thanks Cisco!

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  82. Flip is great for quick interviews because the mic actually works pretty well which really, really surprised me when I was first trying it. It also is pretty light for the functionality.Thanks, interesting discussions here as alwaysI enjoy reading your blog

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  83. The viral thing hit a note with me, there are countless times I’ve witnessed something so bizarre and wished I had a camera to capture it. Many of those could have been spun into viral videos.

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  84. Won a Flip at the casino about 2 months back. It is pretty cool but would really like to get the same think, with more quality. Looking for something as small but that has some bigger features now but the flip is still cool to keep around. You can have several at the price and put them about anywhere you can think of so that when a cool oppertunity comes up, you have your video to put on youtube and go viral!

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  85. Hey,Thanks man, enjoyed the post, I bought a flip camera and am enjoying using it, mainly because its so easy and quick to use, it may not be the highest quality but it serves my purposes well, I am a graphic designes and when ever I see some kind of design or composition either man made or in nature I can just capture it with a flip phone and incorporate it into my own designs, its kinds like a swipe file, all I do is look at what someone else has done and take their idea and use it for myself after changing it a bit…….Have a great day, thanks man…..Best regards,Graphic Designer

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  86. John, you have obviously touched a nerve with the amount of commentary on Flip vs phone video. What’s even more interesting to me is the potential for better and more inventive visual storytelling. Playing around with the Flip – or any small handheld – is the best way to expand your visual thinking. It really does teach you to “see” things differently. And no print quote will ever pack the punch of a video soundbite. Can’t beat it from a storytelling standpoint.

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  87. flip cameras has a lot advantages for us especially to those bloggers and those who are engaged in media..

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