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When Winning Really Does Matter

Everyone likes to win, it feels good and is invigorating as we strive to be the best we can be.  At its core, winning is really all about being recognized for doing well…creating value as an individual or as a team.  Yesterday, the Cisco PR team was listed as a winner in PR News’ ‘Top Places to Work in PR’

We are excited to have been given this nod by our esteemed colleagues in the PR industry, particularly because we feel it speaks not only to how well we do as a team, but also our core values.  Cisco PR is a team of talented individuals that support each other….we work hard, and we don’t forget that we are all human and need to be there for each other, especially when times are tough or tricky.  It’s a team that cares quite a bit about providing value to Cisco, and providing value to those who cover Cisco.   Most importantly, it is a team of very cool people that make great things happen – together – every day.  (and no, the beers at the pub now and then don’t hurt either).

We’re pleased to be in esteemed company of fellow corporate winners: Best Buy, Boehringer Ingelheim Pharmaceuticals, Chesapeake Energy Corp., Discovery Communications, First Horizon National Corp., Pfizer, State Farm Insurance, Symantec and Turner Broadcasting System.

All these winners will be profiled in a special issue of PR News to be published on October 19, 2009.  We will also receive special recognition at the Platinum PR Awards luncheon in New York City Oct. 21. There, PR News will also announce our “Best in Show”—the top place to work in each of the three categories (corporate, agency, non-profit).  We certainly wish all our fellow winners the best of luck in winning “Best in Show.”  We’re proud to be on the list.

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6 Comments.


  1. Congratulations. I’ve met quite a few Cisco PR folks through the years – from when I worked at N+I (now Interop”") and via various partnership efforts while with other tech vendors. Utmost professionalism and integrity. Well deserved, IMO.”

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  2. The measure of a company is not when times are great.. its when times are bad.. How you react to adversity is a direct reflection of corporate values.. Congratulations!

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  3. congrats!! i really appreciate the way CISCO is going ahead

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  4. A winning attitude is really important.

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  5. Congratulations to cisco and its fellow members for its contribution with public relation activities. I hope the recognition that the cisco receiving will greatly impact in present in future activities that will brings best results with public relation and as well as the overall fellow members of the committee

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  6. Congratulations, ‘Top Places to Work in PR’ is huge!

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