When Winning Really Does Matter
Everyone likes to win, it feels good and is invigorating as we strive to be the best we can be. At its core, winning is really all about being recognized for doing well…creating value as an individual or as a team. Yesterday, the Cisco PR team was listed as a winner in PR News’ ‘Top Places to Work in PR’.
We are excited to have been given this nod by our esteemed colleagues in the PR industry, particularly because we feel it speaks not only to how well we do as a team, but also our core values. Cisco PR is a team of talented individuals that support each other….we work hard, and we don’t forget that we are all human and need to be there for each other, especially when times are tough or tricky. It’s a team that cares quite a bit about providing value to Cisco, and providing value to those who cover Cisco. Most importantly, it is a team of very cool people that make great things happen – together – every day. (and no, the beers at the pub now and then don’t hurt either).
We’re pleased to be in esteemed company of fellow corporate winners: Best Buy, Boehringer Ingelheim Pharmaceuticals, Chesapeake Energy Corp., Discovery Communications, First Horizon National Corp., Pfizer, State Farm Insurance, Symantec and Turner Broadcasting System.
All these winners will be profiled in a special issue of PR News to be published on October 19, 2009. We will also receive special recognition at the Platinum PR Awards luncheon in New York City Oct. 21. There, PR News will also announce our “Best in Show”—the top place to work in each of the three categories (corporate, agency, non-profit). We certainly wish all our fellow winners the best of luck in winning “Best in Show.” We’re proud to be on the list.