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What’s up with Mag Rack, fuse and sportskool?

Embracing Disruptive Media You can expect to see more and more funny names within the Cisco galaxy of partners and customers as it focuses on delivering a coming flood of video traffic across the network and into the home.Most recently, Rainbow Media Holdings said it tapped Scientific Atlanta, a Cisco company, to deploy Scientific Atlanta’s PowerVu digital content distribution systems for the analog-to-digital migration of its programming. “With the explosion of new services and the bandwidth they require growing every day, Rainbow Media has greatly enhanced its ability to support new VOD (Video-on-Demand) and HD video services with the implementation of bandwidth-efficient digital video distribution,” said Dean Rockwell, vice president and general manager for Digital Media Networks at Scientific Atlanta. So get familiar with Rainbow Media’s lineup of cool television programming.The company owns a portfolio of cutting edge programming, including AMC, a 24-hour movie network; fuse, a music television network; and the Independent Film Channel.Rainbow is also deeply involved in Video-on-Demand (VOD) programming, with Mag Rack, designed for specific consumer audiences; and sportskool, a network dedicated to delivering in-depth sports expert instruction and coaching.Where else can you tips on skiing from Bode Miller, or soccer insight from Mia Hamm?

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