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What is Your Digital Footprint?

March 11, 2008
at 12:00 pm PST

The New York Times BITS blog today wrote about a new study out by IDC that says that at, “281 exabytes, the digital universe in 2007 was 10 percent larger than the firm had projected a year ago. And the world’s assemblage of all things digital will grow at a compound yearly rate of 59 percent through 2011. That adds up to a tenfold jump over five years, to 1,800 exabytes. (Not that there is any real way to visualize it, but an exabyte - a billion gigabytes - is said to be 50,000 times larger than a digitized Library of Congress.)”This, of course, is good news for companies like Cisco that build the infrastructure that transports, virtualizes, globalizes and stores (among other things) this type of (increasingly video) data. Our CEO, John Chambers, wrote a Forbes column last year about the exponential growth of bandwidth needs, storage and the like.And our friends at EMC have posted the IDC report along with a nifty “digital footprint calculator*” on their website that allows you to answer a few questions to show what your digital footprint might be…mine turned out to 7,828 megabytes…and, as I post this, counting…(*Note: you have to download an executable file in order to “play” this game -- which, of course adds to your digital footprint…)

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1 Comments.


  1. Good post, I’ve written a couple of posts directly and indirectly related to this (no advertising)here and here. I describe some of the nanoscale developments that will impact these trends.

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