Warner Music + Cisco = Next-Generation Online Music Experience
In a bicoastal media event earlier today, Cisco Chairman and CEO John Chambers, and Edgar Bronfman, Jr., Chairman and CEO of Warner Music Group (WMG), announced the expansion of a strategic relationship in which WMG will use the Cisco Eos social entertainment platform to power many of its artist web sites and play a key role in WMG’s direct-to-consumer initiatives.WMG deployed Eos for four new sites: Grammy-nominated rock band Paramore; R&B singer Trey Songz; rock band Halestorm; and a redesigned Eos site for reggae singer Sean Paul. WMG also announced that it intends to use the Eos platform to create approximately a dozen additional sites by the end of the year, including a brand new site for singer/songwriter and American Idol alum, Jason Castro, as well as for R&B songstress Estelle, and hip-hop phenomenon Lupe Fiasco. “Cisco is committed to helping the Media & Entertainment industry produce its next big hit − new, personalized and interactive experiences that add value in the relationship between fans and the entertainment content they love,” said Chambers. Cisco Eos is a hosted white-label “software as a service” platform that enables Media & Entertainment companies to create, manage and monetize social entertainment experiences built around their branded content.