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Want Video? Ask Cisco.

December 8, 2008
at 12:00 pm PST

Today, we introduced some new technologies and solutions that will enable networks to be optimized for a new generation of video and rich media applications and services. This new class of technologies is designed to enable advanced communications, collaboration and entertainment experiences through video- and rich media-optimized service provider, business, and home networks, known as”medianets.”"œThe Internet and IP networks as we know them are changing,” said Marthin De Beer, SVP of Cisco’s Emerging Technologies group.”In the near future, 90 percent of consumer network traffic will be video and rich media…”Additionally, video-specific findings from the Cisco Visual Networking Index (VNI) Forecast for 2007-2012 were released today…highlights include:- Professional/traditional broadcast video content will become 80% of all Internet video viewed on PCs/laptops by 2012.- Traffic associated with user-generated video content will triple from 2008 to 2012.- More than 4 billion video streams per month will be delivered through Internet-enabled set-top boxes* by 2012. (*Internet-enabled set-top boxes include IPTV set-tops, next-generation cable set-tops, gaming consoles, and third-party standalone set-tops.)- Global VoD traffic more than doubled from 2007 to 2008 (increased by a factor of 2.4).Check out our press release to see what else we announced today, including enhanced updates for Cisco TelePresence, enabling non-stop video performance for the ASR 9000, and some customer offerings from Portugal’s Sonaecom and AT&T…and more.

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1 Comments.


  1. Cisco’s Medianet strategy is excellent but is unlikely to be feasible without a new dynamic optical burst switching network. How can the current metro and metro collector network ensure the real level of QoS required for HD Video ? Try watching a game of golf on the internet…can you see the golf ball ? Is medianet Intune with reality ?

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