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Games and the inclusion of them during a virtual event has been a hot topic as of late. The main questions I see being asked is when do you include games and what types of game do you include to support a virtual event.

The way I see it is there are three key questions to ask yourself during the virtual event planning process as relates to games:

  1. What are the goals of including games in your virtual event? Some key considerations include:
    1. More awareness of content
    2. Driving traffic to a game sponsor
    3. Increasing attendee interaction
    4. For a hybrid event, elevating the immersion of onsite and virtual attendees
    5. Adding some fun back in
    6. Driving awareness of the virtual event via viral methods
  2. What type of games best meet your goals for including games in your virtual event? Some examples are:
    1. Quick format games
    2. Team based games
    3. Multi-platform games
    4. Role playing games
    5. In-depth alternate reality games
  3. What game schedule best helps meet the goals? Such as:
    1. Pre-event game activity
    2. Gaming only during the virtual event
    3. Post-event game activity

There may be other questions to consider but these were the primary ones the Cisco Live team focused on when discussing games for our Cisco Live 2010 hybrid event. After establishing our answers to the above we selected several different games and contests to support our goals. Today we released the first game in Cisco Live and Networkers Virtual, the Cisco Colossal Cranium Challenge.

Our answers to the above questions drove our selection and programming of this game.

  1. What are the goals of including games in your virtual event? Our answers, listed by priority, were:
    1. Increasing attendee interaction
      1. Since our event is a hybrid, we also want to elevate the immersion of onsite and virtual attendees
    2. Adding some fun back in
    3. Driving awareness of the virtual event via viral methods
    4. Driving traffic to our game sponsor
  2. What type of games best meet your goals for including games in your virtual event? Our answers were:
    1. Quick format games
      1. Our audience is strapped for time so we want to offer fun games that can be played quickly!
    2. Team based games
      1. Helps support our goal of increasing attendee interaction.
    3. Multi-platform games
      1. The Cisco Colossal Cranium Challenge is able to be played as follows:
        1. Via our virtual environment at www.ciscolivevirtual.com
        2. Via mobile devices, which we will release and promote onsite in Las Vegas to our Cisco Live 2010 attendees
          1. Helps support our goal of elevating the immersion of onsite and virtual attende
        3. Via a Facebook mini game which can be shared virally and will be released in the next two weeks. The mini game gives a taste of the game and encourages participants to login to www.ciscolivevirtual.com to play the full game to compete for prizes.
          1. Helps support our goal of driving awareness of the virtual event via viral methods
  3. What game schedule best helps meet the goals? Our answer for this game was:
    1. Pre-event game activity
      1. The Cisco Colossal Cranium Challenge launched today and ends on the last day of our hybrid event.
        1. Supports our goal of increasing attendee interaction.
        2. Supports our goal of driving traffic to our game sponsor.

We have more games planned such as the Cisco Jargon Jumble to be released later in June. We also have contests such as our show prize, which runs only during the hybrid event, and the Best Blogger contest currently underway. I encourage you to login to Cisco Live and Networkers Virtual and try them for yourself!

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1 Comments.


  1. In my opinion some kind of more complex game (options 2 to 5) as a post event game activity can do a lot for driving awareness of the virtual event, via viral spread methods, but the question here is the cost/benefit of development of good complex games.

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