Jeff Platon, vice president of marketing, Cisco Sports and Entertainment Group, talks to Cisco’s Molly Ford at the NBA All-Star Game and answers the following questions:1. Explain Cisco and the NBA’s relationship. 2. Give us an overview of Cisco’s Connected Sports program.3. What is Cisco’s role at the NBA All Star game? Can you explain Cisco’s product integration?
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VIDEO: Cisco’s Jeff Platon at the NBA All Star Game
February 19, 2008
at 12:00 pm PST
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