In this video, Ron Ricci, VP Corporate Positioning and Co-Chair Cisco Sports & Entertainment Board, discusses the 2009 Cisco Sports and Entertainment Summit presented by AEG, held this week at L.A. LIVE’s Club Nokia in downtown Los Angeles. You recognize AEG as the world’s leading sports and entertainment venue owner and operator, and most notably for their venues, including: STAPLES Center, The Colosseum at Caesars Palace in Las Vegas, and The 02 London. The summit attracted nearly 125 attendees, from league commissioners and executives, team owners and management, and leading venue owners, operators, design architects and engineers. They all convened to hear John Chambers, Cisco’s chairman and CEO, along with Timothy J. Leiweke, president and CEO of AEG, present their vision for addressing key market opportunities and innovations in the sports and entertainment industry. Ron shares his thoughts on the success of the summit and a behind-the-scenes glimpse into the conversations team owners, venue operators are having about the key technology transitions that have the potential to change the game and redefine the fan experience.