I attended the 140 Character Conference yesterday and admittedly, had low expectations for what I would actually get out of it. Surprisingly however, the conference had more to offer than just 140 Twitter characters. There were a lot of valuable insights on the role of social media in driving the real-time internet. Here are my personal favorite nuggets and my video interview with American Internet entrepreneur and founder of the 140 Character Conference, Jeff Pulver. The video is 3 minutes long but Jeff had a lot of good insights to share. Plus, I promised him I would use the video in its entirety.
- Location-based services will provide more context to content that’s already digitized in the social web.
- There will be increasing ways to turn small amounts of data such as tweets on Twitter, to dollars. For more information, check out Dom Sagolla’s book, “@thebook 140 Characters.”
- “Think before you tweet” was my favorite quote at the conference, courtesy of Copyright Attorney, Francine Ward. Lawsuits are on the rise when it comes to information that gets shared on the social web. Remember that any content you post on social networks can be sublet to anyone else who wants to share or use your content without your prior approval.
- Women have the highest influence when it comes to making purchase decisions – try 80 percent. Creative Director, Katherine Gordon shared in her session, that women control $13 trillion of the world’s $18.4 trillion in consumer spending.
- And lastly but not least, Community Manager and Digital Strategist, Dean McBeth shared best practices on how to create a successful social media campaign such as that of Old Spice with simple advice that included: create the video first; drive popularity; make sure it’s integrated with marketing, PR and advertising efforts; once it reaches mass awareness, create a response strategy.