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The Impact of Blogs: Washington 2.0

June 26, 2007
at 12:00 pm PST

As I’ve said before navel gazing is rarely a good thing…but I still do it. Blogging about blogging definitely falls into this category, but there is a great article by Chris Frates of Politico.com (along with Jeanne Cummings) reporting about the efficacy of blogs in the public policy world. Our high tech policy blog was our company’s first blog launched in February of 2005 and we have found it to be a great way to be a part of policy discussions. Verizon’s policy blog, Google’s blog and NAM’s blog are mentioned in the story and as Verizon’s John “CZ” Czwartacki correctly points out, “Absent a blog, absent an online voice, it’s happening completely without us. It’s a conversation. If you’re going to talk about a policy matter that’s important to Verizon, we’d like to have an earned seat at the table. You ignore this conversation at your own risk.”This blog, our “corporate” blog, has enabled us to interact with fellow netizens as well communicate directly with readers. Our most popular blog entry to date was our our blog entry on our iPhone suit with Apple. While it all ended up well between the two companies, the blog enabled us to give our rationale for the suit a voice. As is pointed out in Politico.com’s story, it is tough to make 50 phone calls or do 50 lunches, but you can get your point across and distribute it with one blog entry. Another good outcome of the iPhone blog entry was that I discovered Fake Steve Jobs blog…which, if you have my sense of humor you will enjoy.And, as a reminder, you can learn about our Linksys iPhones here!!!! They are available now.

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