At our Asia Pacific Japan and Greater China (APJC) Partner Led Network Conference last week, Dinesh Malkani, our Managing Director of Collaboration in Asia Pacific took the stage to talk about where collaboration is heading. It doesn’t matter where a person is, the time zones they are working in works in or from what device they are communicating, in our virtual world people need to be able to collaborate with partners, customers and employees 24 hours a day.
So what are the trends that Cisco is seeing, what challenges are our customers facing and what are we doing to drive collaboration across the Asia Pacific?
There are five key trends that Cisco is seeing:
- Explosion of the mobile device – Communication from any device irrespective of technology or operating systems.
- Rise of social media within enterprise – Creating interactive business communities.
- Virtualisation – The world of PC’s or desktops is stagnating. It’s about simplicity.
- Video becoming more pervasive – The ability to have a rich telepresence meeting between people across the world. Video is no longer confined to the desktop or laptop
- Cloud computing – Taking applications to the cloud and making it available to users wherever they are.
Tapping into this post PC era, Cisco has created a next generation workspace to empower employees wherever they may be in the world to collaborate, communicate and create. Sitting right at the heart of this new workspace are four critical elements- mobile, social, visual and virtual. Putting these tools into the hands of businesses marks a sea change in the ways in which business operate. Communication is no longer PC centric. Cisco is driving a “people centric” approach where people can collaborate anywhere, anytime and on any device or application.
At our APJC Partner Led Network in Singapore, we demoed a number of our collaboration technologies including the Cisco Virtualization Experience Client 6215.