It’s that time of year again: the race that stops a nation. Computers are switched off, tools are put down and everyone in Victoria gets a public holiday, just to watch the famous Australian horse race, the Melbourne Cup. The richest and most prestigious horse race in Australia will be held, as it is every year, at 3 p.m. AEDT on the first Tuesday of the month (today!), at Flemington Racecourse in Melbourne. A racecourse that is soon to become the most technologically advanced in the world, thanks to the Cisco Connected Stadium Wi-Fi Solution and StadiumVision.
With plans to be operational before the 2013 Melbourne Cup, the Wi-Fi solution will provide punters with all the information they need to place bets, order food, and get around the venue (over 100,000 people attend the venue on Melbourne Cup day). The roll out of Cisco technology at Flemington will allow the Victoria Racing Club, the operators of the venue, to provide an interactive race experience to patrons by providing directional seat information upon arrival, real-time traffic and weather updates and exclusive video content. The technology will also offer sponsors and advertisers new opportunities to engage patrons with dynamic and highly targeted content and promotions.
With so many patrons descending on the venue for the Melbourne Cup as well as other major race days throughout the year, mobile networks become predictably clogged making accessing the Internet a painstaking process and often blocking all calls as well as the delivery of text messages. The complete Wi-Fi solution has the added bonus of freeing up the mobile networks so patrons will now find it much harder to lose their group of friends!
The implementation of Cisco StadiumVision will make Flemington Racecourse one of the most technologically advanced sporting venues in the world along with the likes of Wembley Stadium in the U.K., the Staples Centre in the U.S. and Real Madrid’s Santiago Bernabeu in Spain.
Now there is only one more question: Who is going to win this year’s race?