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Talk2Cisco Recap: Global Demand for Broadband

June 18, 2010
at 12:00 pm PST

Talk2Cisco recently sat down with Robert Pepper, Vice President, Global Technology and Policy at Cisco, to discuss what we can expect in 2014 from broadband. We discussed the impact and trends on mobile devices and social networking, as well as the benefits the developing world will experience as a result of broadband.  The 30-minute live social broadcast was filled with information about projections from our recent Visual Networking Index report including the fact that the global demand for broadband is being driven by video.  It is estimated that by 2014, 91% of all consumer traffic on the internet will be video.

Below we’ve provided a list of highlights from the broadcast. Watch, learn and tell us what you think.

@1:21 – Our recent Visual Networking Index report reveals the driver as video.

@4:12 – Impact on Mobile devices

@19:06 –  Net Neutrality overview

@24:25 – The future of Video and Social Networking

@26:25 – Broadband impact on developing world

For more information on Global Technology and Policy, you can also follow our High Tech Policy Blog

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17 Comments.


  1. I could not agree more with the part regarding video traffic. video is beginning to dominate the market now with hundreds of exclusively video related content sites. So far as social netowrks and video, they just go hand in hand. Thank you for the input and the entertaining video!

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  2. As an internet user on a developing world country in South America, I think that there´s a high demand for a cheaper broadband, to allow access to more people and generate more benefits in economy, education and other areas.

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  3. Thanks, great post & nice blog!Today on our Belgian News emission, G4 was announced for release. Soon it will be possible to use broadband on our cellphones. Amazing news! I’m allready looking forward on the impact this is going to create… Take care

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  4. That’s definitely an encouraging outlook! Here in the Virgin Islands broadband penetration is still very weak, and the prospects of getting infrastructure to the smaller islands is daunting. Hopefully mobile broadband will provide a solution!

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  5. I agree with you Nancy, there is a global demand for a broadband internet connection. Here in Germany there are still remoted village areas, where people have to go online via 56k modem! Could you imagine that ? The urban regions in my country were able to switch to DSL in the early days of 2001. Also our government made it clear: countrywide Broadband by the end of 2011. But how can poor countries like Namibia or Indonesia achieve this goal?

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  6. this era of globalization, the Internet is an appropriate, especially in the southeast Asian country more viable to build this broadband infrastructure, to stand equal with other nations

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  7. I enjoyed the video! ;) I find it amazing when I am online with somebody and they say they have a bad connection and lose service for hours at a time. In this day and age companies should be fighting to be the best with so many choices out there

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  8. Hi Nancy,Watching a video of a video conference!Now that’s interesting all by itself.Sincerely,Brad Reese

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  9. We need to get to work here in the states. Borderless networks are way behind the world, and global demand is on the rise.

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  10. The projected increase of consumer traffic by 2014 is definitely surprising. However like Florence said I am not surprised that video will account for the majority of consumer traffic. We’re in a day in age where people want to watch their favourite shows and music videos etc. on their time and schedule. Online video watching has become a more convenient way of people staying in tune with the shows they love but when they’re ready to watch.

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  11. The urban regions in my country were able to switch to DSL in the early days of 2001. Also our government made it clear: countrywide Broadband by the end of 2011.But how can poor countries like Namibia or Indonesia achieve this goal?

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  12. It’s hard to think of life now without broadband and it really has made the world a smaller place.

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  13. Great and amazing

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  14. its amazing and very useful..

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  15. yes thats very true said 90% of traffic will be video we can imagine with the Youtube already making buzz..

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  16. yes we can imagine …..youtube is already making buzz. video traffic is just so much in volume. thanks for the discussion.

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  17. Very interesting !!

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