PC World’s 50 Most Important People on the Web
Many of you have likely already seen PC World’s “50 Most Important People on the Web” article that came out this Monday. I just came across it thanks to the Fake Steve Jobs blog, which is back online after a brief hiatus. Lists always leave someone out who think they should be on it. “Am I on the list?” “Did I make the list?” “Who’s on the list?” My comment on the PC World list is this: (And, yes, this is Sour Grapes 101)…Cisco is not on the list that is self-entitled, “Here’s who’s shaping what you read, watch, hear, write, buy, sell, befriend, flame, and otherwise do online.” To be sure, this list is focused on social media and web policy, etc. However, the list says it includes what you “otherwise do online”…i.e. what enables your online experience.IMHO, I would argue that it is Cisco gear that is enabling all of this interaction and social media to take place. (Of course, we are not service providers, but our gear enables service providers (cable, telecom, etc.) to give the world “dial-tone” to the internet.) Fake Steve Jobs blogs sub-head says, “Dude, I invented the frigging iPod. Have you heard of it?” I think the sub-head of this blog should be “We invented the friggin network router. Have you heard of it?”In bandwidth (i.e. enabling ALL of this social media and activity to take place), Cisco has the CRS-1 Carrier Routing System, the world’s highest capacity Internet router, as certified by the Guinness Book of World Records. The CRS-1 can carry up to 92 terabits per second. That’s enough bandwidth to support the world population of 6.4 billion people on a simultaneous IP phone call; or a billion people playing an online game using real-time voice and chat features, among many other “otherwise online” things.Please disagree with me if you must, but the network is the platform for all of “what you read, watch, hear, write, buy, sell, befriend, flame, and otherwise do online.” And, I’m not even mentioning the business processes that get streamlined that make us all more efficient and productive…or the IP technology that enables IM’s, IP calling, video and data transfer at all levels, etc. Are we enablers? Yes we are. And proud of it.So, all due respect to Perez Hilton and the other distinguished “most important” ladies and gentleman on the web on this list, but to suggest that he or they are more important than any engineer (or executive or employee) at Cisco is missing the mark. Again, sour grapes, but someone has to say it.