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A very interesting study regarding the preferences of the Internet driven demographic age groups. This is clearly a statement that content will be moving to an Internet/TV based model.

The caveat here is that until Pay TV Operators can see the benefits from a CAPEX and ROI model, the migration to offering flexibility in packages will be slow. Operators are tied to a content business model with programmers that clearly favors the mass market.

But that will be changing as more and more demographic segments move toward and Internet model. Timing is the issue, and Cisco should be commended for undertaking the research that proves the direction and momentum of preferences.

Market tests are the key to actually seeing a recognizable result, and should be encouraged from and operating standpoint.

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