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IoE Takes to the Highway (and not how you think!) to Transform Marketing

You’ve heard us talk a lot about the major value at stake – or increased revenue and reduced business costs – around the Internet of Everything (IoE) for the public sector and various industries including retail, healthcare and manufacturing. But what about the one nearest and dearest to my heart — the marketing and advertising industry?

Cisco has identified a $1.95T value at stake for advertising and marketing organizations that harness the potential of the IoE.  Companies will realize this value by becoming more connected with their customers and delivering individually targeted messages and offers to them on any device, at any time and at any location.

And today Cisco is becoming more connected with its customers and showcasing IoE in a way we never have before by launching our first ever billboard…connected to the Internet.

Cisco’s connected billboard responds to real time traffic by displaying content that changes based on traffic conditions.  When the freeway is wide open – think evenings and weekends – the billboard will deliver a short message about the Internet of Everything.  As traffic slows – think commute hours – the billboard will reveal that it is responding to real time traffic, and drivers will receive a longer message depending on how slow they are going.

The billboard – located on highway 101 just south of Whipple Avenue in Redwood City, CA – replaces one that was digital, but had no interactive capabilities.  With Cisco’s help and access to road sensor API traffic data, this billboard has woken up and joined the Internet of Everything.

This new billboard is truly an example of “connecting the previously unconnected” and it’s one that will disrupt the advertising space and help brands respond to and tailor marketing messages to audiences in real time.

If something as simple as a highway billboard can be reinvented through simply connecting it to the Internet, imagine what else is possible with the Internet of Everything.

ConnectedBillboard copy

 

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Top Five Mobility Trends CXOs Should Watch

As technology becomes smarter and capable of more connections and interactions, we will begin to see certain trends arise in the mobility industry. Trends such as, low-cost mobile devices will positively impact developing regions around the world, Internet of Things (IoT) partnerships will drive transformation of mobile networks and the proliferation of wearables will further increase the number of connected devices.

These trends and more are shaping the future of mobility, and what they mean for executives in today’s business landscape. In addition, the convergence of mobile, cloud and infrastructure is demanding that executives prepare for what will certainly be an evolutionary time in our history.

So looking ahead over the next twelve months, what mobility trends have immediate business implications for organizations and service providers?

Future of Mobility Podcast on iTunes

Listen to the Future of Mobility Podcast on iTunes

What do CXOs need to watch for?

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Why IT Leaders Stand to Benefit from the Natural Process of Network Programmability

The programming of network resources is not just a trend, but also a way to future-proof IT and business needs.

This blog series examines how infrastructure programmability is providing a faster time to competitive advantage and highlights the differences between programmable infrastructure and traditional infrastructure, and what programmability means for your entire IT infrastructure.

To read the first post in this series that defines infrastructure programmability, click here.  To read the third post in this series that discusses how IT leaders can embrace this change, click here.

By the end of this year, the number of mobile connected devices will exceed the number of people on earth, and U.S. businesses alone will spend more than $13 billion on cloud computing and managed hosting services. In addition, the growing convergence of mobile, cloud and the network is demanding that organizations implement the right combination of strategies, processes, and infrastructure.

As the industry is changing faster than we can imagine, we are shaping the future with a new model for IT. Today’s infrastructure must be simple, smart, and secure.

A piecemeal approach to leveraging new technology—in the midst of a fast-paced market—could leave businesses disaggregated and left on the sidelines by faster competitors.

Unleash Fast IT, an operating model that delivers simplification and orchestration through automated, agile, and programmable infrastructures. The concept of Fast IT embodies IT being agile enough to operate at the speed of business. This means that in order for your organization to be successful in an increasingly complex world you must have an infrastructure that runs at a speed and scale never before seen.

There are three core principles for Fast IT: simplicity, intelligence and security. In some ways, this model is markedly different from the current IT model, which can be highly complex and closed.

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There is No Limit to Innovation

There is no limit to innovation.  Cisco has embraced that idea for more than three decades with our build, buy, partner and integrate growth strategy.  Part of that strategy is investing in order to gain insights and drive new innovation.  True to that spirit, we have just announced the next evolution of the Cisco Investments[1] platform and a set of investments in support of an exciting new investment theme. These announcements build upon the foundation of our current $2 billion investment portfolio, which fuels innovations across many domains and geographies.

In addition to our primary strategic investment activity, we are also allocating $150 million in theme-based investments over the next three years to explore new, disruptive markets, including: big data/analytics, Internet of Things (IoT), connected mobility, advanced storage, silicon, content technology ecosystem, and India innovation. The $150 million in funding builds on our previously announced $100 million plan to invest in IoE-focused starts ups and funds.

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Celebrating Girls in Technology – The Power of Mentorship

Today is International Girls in ICT Day and Cisco has been celebrating all month long by hosting fun and instructive mentoring events that have been designed to help to educate young women about careers in information and communications technology (ICT).  With over 70 events taking place globally from Belarus to Boxborough, one thing is clear – girls love technology!  Let’s work together to keep it that way.

As the world transforms into a more connected network of people, processes, data and things, there are unprecedented opportunities for countries, businesses and individuals, as well as for society at large. However, for the Internet of Everything to become a reality, we need a highly trained and ICT-skilled workforce of the future. Read More »

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