Cisco Blogs

Cisco Blog > The Platform

Cisco Brings Home 3 #PRWeekAwards, aka “The PR Oscars”

“Never get hard work confused with results.” – John Chambers, Cisco Chairman and CEO

Last night in New York City, the Cisco PR team won three of the most prestigious awards in the Public Relations industry at PRWeek’s PR Awards. We won the corporate branding campaign of the year, the In-House PR team of the year, and the overall PR campaign of the year (this is the overall winner of the other winning campaigns). Thank you PRWeek and all the judges for the recognition.

David McCulloch and I co-lead this great team and we couldn’t be more proud of this team recognition (and, we, of course, have to give much credit and guidance to our great boss, Karen Tillman, VP and Chief Communication Officer at Cisco – PRWeek PR Professional of the Year Honorable Mention). We also entered the corporate campaign of the year with our agency partners Text100 and Brunswick and, clearly, they get their due credit for helping us on our PR journey.

What is the definition of Public Relations? The Cisco PR team took a crack at defining PR and came up with this:

“Public Relations is knowing what to say; when to say it; how to say it; where to say it; whom to say it to, to promote and protect the client’s reputation.”

Read More »

Tags: , , , , , ,

Cisco’s Chief Futurist Shares Top 5 Predictions for 2013 and Beyond #IoE

The future intrigues us all, especially when every now and then we’re able to catch a glimpse of what’s to come.

At Cisco, one of the ways we build our business and serve our customers is to think about the future and how technology innovation stands to transform the world in which we live. This approach is especially important now as the more than 99 percent of physical objects that are currently unconnected become part of the Internet of Everything (IoE).

And while we know that no one person or company can predict the future with 100 percent accuracy, we put a lot of effort into coming as close as we can. To make this possible, we have a Chief Futurist on staff – Dave Evans – who, in addition to his responsibilities leading the Cisco IBSG Innovations team, spends his time helping Cisco and our customers see what lies ahead.

In an event earlier this month, Evans and the General Manager of Cisco’s Emerging Technology Group, Dr. Guido Jouret, shared their top predictions for the future and the mind-boggling innovations that will start taking off in 2013 and beyond. If you’re up for a little crystal-ball gazing, here’s what they had to say… Read More »

Tags: , , , , , , , , , ,

STW Group, Australasia’s largest Marketing Content and Communications Services Group, Consolidates and Virtualises with Cisco and NetApp FlexPod

STW Communications Group Limited is Australasia’s largest marketing content and communications services group. Within the STW group there are 75 individual operating companies which focus on advertising, design, digital, public and government relations, and specialist communications.

Being such a large group of companies operating under the same banner, naturally STW Group’s IT department faced the challenge of supporting, running and understanding the different IT needs of each organisation. Coming to grips with the idiosyncrasies of each company was time-consuming and labour intensive.

Enter Cisco and NetApp. STW were able to roll-out the joint FlexPod architecture to virtualise STW’s centralised computing platform.  STW reported that the virtualisation of its computing through FlexPod has led to extraordinary results. The once labour-intensive IT environment became a simple and easy to manage platform.

Read More »

Leading Modern Law in Australia with Cisco Collaboration

Johnson Winter & Slattery (JWS), a 60-partner corporate law firm in Australia, has announced it is rolling out Cisco video and collaboration solutions across its five offices. The law firm has partnered with Cisco to deploy an integrated collaboration suite including Cisco WebEx, Cisco Jabber, Cisco TelePresence and Cisco Show & Share.

The comprehensive collaboration suite delivers benefits externally from a client management point of view, as well as internally in terms of professional development and training.

Corporate law is a complex domain. Clients engage law firms because the matter requires collaboration, time and face-to-face discussions. Given the sheer distance between capital cities in Australia, face-to-face discussions are often substituted for phone calls. Cisco TelePresence allows clients to tap into the experience of multiple lawyers across different cities in a realistic, face-to-face environment. This enables greater mutual understanding and better problem solving for these complex issues.

Read More »

Cisco New Zealand Leader: Tomorrow Starts Here at Cisco Live Melbourne!

Every year, this event gets bigger in terms of scope and impact, and we continue to get great feedback from our customers and partners about the relevance of the content and the quality of the learning opportunities.   We believe it is one of the most comprehensive forums available for learning about the technologies and future trends that are impacting our sector, as well as experiencing those technologies first-hand at the World of Solutions.

Cisco Live highlights the extraordinary pace of change in the technology sector, and in the past year we have seen a significant shift towards a network-centric world.  At Cisco we have always believed the network is the platform for innovation, and now more than ever organisations globally are seeing the advantages of an intelligent network.

Read More »