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The Impact of Blogs: Washington 2.0

As I’ve said before navel gazing is rarely a good thing…but I still do it. Blogging about blogging definitely falls into this category, but there is a great article by Chris Frates of (along with Jeanne Cummings) reporting about the efficacy of blogs in the public policy world. Our high tech policy blog was our company’s first blog launched in February of 2005 and we have found it to be a great way to be a part of policy discussions. Verizon’s policy blog, Google’s blog and NAM’s blog are mentioned in the story and as Verizon’s John “CZ” Czwartacki correctly points out, “Absent a blog, absent an online voice, it’s happening completely without us. It’s a conversation. If you’re going to talk about a policy matter that’s important to Verizon, we’d like to have an earned seat at the table. You ignore this conversation at your own risk.” Read More »

Cisco Concludes Memorable NXTcomm 2007 Experience

Closing NXTcomm 2007 Booth Tour: Making the Connected Life a Reality
Duration: 2 min. 33 sec.More Connected Life Ideas and Thoughts from NXTComm 2007 Attendees
Duration: 2 min. 9 sec.Final NXTcomm Thoughts from Jeff Spagnola
Duration: 1 min. 5 sec.

What I Did On My Summer Vacation, Part 1

Post by Johanna Fry, Public Relations InternI am a rising senior and public relations major at San Jose State (Go Spartans!). Last week I began my summer internship in the corporate communications department at Cisco headquarters in San Jose. Earlier this week, with over 500 others, I attended the summer kickoff for Cisco interns. Cisco Chairman and CEO John Chambers was kind enough to be the keynote speaker. He is a dynamic speaker and captured the attention of everyone in the room. The message I left with was,”Cisco is a cool place to be.” Sure, I have only been here two full weeks, but I can attest to that. The internship program at Cisco is a much desired transition into the ‘real world’ for most college students. Besides exceptional work experience, I have an opportunity to network with Cisco communications professionals, other Cisco employees, and interns. I will learn more about Cisco’s technology and how it is useful to large businesses, small businesses and more and more, the consumer. Read More »

Wiki’s, Blogs, IM’s…Oh, My

At the Enterprise 2.0 Conference this week in Boston, Cisco’s SVP of Emerging Technologies Marthin De Beer discussed the demand of Web 2.0 Tech tools on the job by younger workers entering the workforce . In an Information Week story, De Beer was quoted as saying,”The upcoming generation is going to have a major impact on business. She will expect to have access to her tools in the workplace.” You may have also seen a recent Fortune cover story on 20 somethings entering the workforce.Obviously, there has been a lot of conversation lately around the effect of the new”twentysomething,” or generation Y workers, joining the scene who are used to constant communication, using web 2.0 applications in daily life and are considered to be over stimulated by the inundation of information that is at their fingertips at every second. Being a”twentysomething” generation Y-er myself who has recently entered the workforce, these conversations have definitely grabbed my attention. Read More »

Content Delivery: What, Where, When, and How You Want It

Today’s keynote speakers reinforced key themes from Cisco’s service provider and IPNGN strategy. Ivan Seidenberg, Chairman of Verizon, discussed how 21st century communication technology is the disruptive force for the millennium and how the network is the platform delivering new forms of content: interactive television, mobile entertainment and communication at work, home or on the move. Verizon’s FIOS network will offer massive bandwidth to the home to support a plethora of new personalized entertainment experiences for customers and embedded devices with wireless technology will unify the communication experience. Video is a Driving Force in the Telecommunications IndustryDuration: 1 min. 15 sec. Read More »