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Cisco Citizenship Report Online Now

The fiscal 2007 Cisco Citizenship Report is now live on This report, the third, chronicles the many ways in which Cisco’s corporate social responsibility (CSR) actions are aligned with our business strategy and support our long-term sustainability. CSR is a core Cisco value. We believe our social investments contribute to our long-term value as a business while also helping to build a stronger, healthier global community. This community, in turn, supports and sustains the markets within which our business can thrive.Cisco CSR Report 2007.bmpIf this sounds like a commercial, you don’t have to believe me…check out the report for yourself and see all the great stuff our company is doing and supporting. See the full report online here…you can also see our 2005 and 2006 Citizenship Reports.

VIDEO: Cisco’s Network Emergency Response Vehicle (NERV)

Communications are always vital. During natural and other disasters, however, they become an absolute necessity. Cisco is in the IP communications business and identified a need for a ready-to-go, plug-in solution for command center communications during emergencies. The outcome: The Network Emergency Response Vehicle (NERV). Basically, a mobile communications vehicle that can act as a command center for your on-the-ground disaster management, as well as a central processing center for all the communications going on for that effort. Through Cisco’s IPICS technology, which allows disparate radio systems to communicate with each other via IP translation, police, who are on one radio system, can talk with fire professionals who are on another radio system, who can talk with the National Guard, who are on another radio system. The NERV also has TelePresence, video surveillance, Wi-Fi, satellite communications, and IP telephony on-board. In this short video, Bob Browning, Senior Manager of Tactical Operations Support at Cisco, gives us a tour of the NERV’s technology and capabilities. This vehicle just returned from the Harris Fire and is exactly why interoperable communications systems are essential to successful disaster response and recovery. Browning answers the following questions:1. What does the Cisco NERV allow emergency response professionals to do during times of disaster?2. What Cisco technology does the NERV contain?3. What does the Cisco NERV system do that others cannot?

Video: Impressions of Africa with SVP Tae Yoo

Seems like everyone is talking about Africa lately. And, why not? Cisco’s momentum there is as strong as it is virtually anywhere in the entire company. (The Middle East and Africa was the fastest growing region in the Emerging Markets Theater in fiscal 2007, for example.) And there’s growing feeling that the best is yet to come.Not surprisingly, interest in Africa is growing at Cisco’s corporate headquarters in San Jose. That’s due, in part, to the impressions that several executives have developed of the region after visiting. Take Tae Yoo, for example. The senior vice president of corporate affairs spent three weeks in Africa earlier this year. In this video, she shares some thoughts and impressions of the land, its people and their potential.

VIDEO: New Modular Switches Embrace Collaborative Technologies

Marie Hattar, Senior Director of Network Systems, talks about today’s switching announcement (Cisco Catalyst 4500 and Cisco Catalyst 6500 Series Switches) and what it means for the future of your network, collaborative technologies, ongoing innovation, investment protection, network services and applications. She says, “we are readying businesses for future applications.”She answers the following questions:1. What enhancements to Cisco’s modular switching are you announcing today?2. What challenges are businesses facing today and how does today’s announcement help them?3. What makes the Catalyst product line so successful?

Wag More, Bark Less

I was taking my 8-month old son for a walk the other day and saw a bumper sticker that said “Wag More, Bark Less.” This is a good philosophy and I think, in large degree, we practice this at Cisco. For us, the customer is always right and we know we don’t exist without them.The next day, a big piece on Cisco was published by Fortune magazine, written by former managing editor Rik Kirkland. The sub-head states, “Cisco fell hard, went through a wrenching period of reinvention, and is now stronger than it has ever been.” It is a good piece and worth the read and definitely made me want to wag more than bark, if you will. Read More »