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The Power of Social Networking

Post by Dan Scheinman, SVP and GM, Media Solutions GroupJust a quick note to demonstrate the power of social networking: Shortly after giving my talk at the Web 2.0 Summit, I had this note waiting for me on NHL Connect, one of the social networking sites I’m active in, and a partner running an early version of the Community component of our Eos platform: “I was in the audience for your high order bit at Web 2.0. You asked audience members to email you or find you on and I discovered that it’s easier to join and contact you here than to find an email address through the Cisco site. :-)”Imagine when social networking is packaged with video content all the way to your TV! If you haven’t had the chance, check out

Web 2.0, Entertainment and the Network

Most people today know the role the network plays in the distributing and connecting people to information and entertainment. But what’s Cisco’s role in the”networkification of stuff” happening in the Web 2.0 movement?That’s the question Dan Scheinman, SVP and GM of the Cisco Media Solutions Group, addressed today in his Higher Order Bits talk at the Web 2.0 Summit. (And in the process answering the #1 question we got in the hallways: “Cisco at Web 2.0?”)Think about it: the digitization of content and access to broadband is revolutionizing how people choose to be entertained. As a result of this technical revolution, the entertainment business is evolving. Yes, Cisco is already part of this revolution with its heritage in core networking, and by connecting many consumers to entertainment through either a Linksys home router or to their flat-screen TV through a Scientific Atlanta set-top box. But the network is more than a fire-hose of content. The network can ultimately provide a Web 2.0esque entertainment experience by bridging the gap between consumers and content owners. Read More »

Grey’s Anatomy, 24, The Office and Cisco’s Human Network

Post by Marilyn Mersereau, Vice President, Corporate MarketingHave you seen our new Human Network video? Did you watch football last weekend? The next phase of the Cisco Human Network campaign kicked off on October 14th with a TV commercial during an NFL game. The commercial further reveals Cisco’s role in the Human Network as well for the workspace. It uses Cisco Unified Communications in the workplace to empower people with better collaboration, productivity, and innovation. The video is meant to entice viewers to visit our new Human Network microsite. TV viewers who have seen video”front stories” now have the choice to learn more about the backstories. The front stories showcase innovative Cisco solutions through an engaging story that solve customer’s business needs. The back stories give the viewer a chance to dig deeper and learn more about the product and the technology, thus establishing our relevance with the Human Network. Read More »

Me/We + Community = Welcome

Post by Dan Scheinman, SVP and GM, Cisco Media Solutions GroupHi! I must admit to still having that speaker’s high just coming off the stage at Web 2.0 Summit. Today, Cisco, and my group Cisco Media Solutions Group in particular, had our debut in Web 2.0. We talked about three things today (which you can see more of in my colleague Scott Brown’s blog entry):1) We showed that Cisco’s network assets are relevant to Web 2.0, particularly in the entertainment space. We showed that Network + Web 2.0 assets can help address the most challenging problem of the next era: how to find anything. Or, how can Content Finds YouTM.2) We showed that the disruption caused by the rise of the empowered consumer is generating a billion dollar opportunity for tech companies to partner with content companies.3) We announced Eos (the Entertainment Operating System) an open, software-based platform which will make it easy for publishers to have great community-based entertainment experience online. Read More »

Star Trek, The Jetsons and Cisco TelePresence

“With the development of the TelePresence video conferencing system, Cisco has breathed life into the science fiction video phones of the Jetsons and Star Trek.” So says the sub-head of Design News article on Cisco TelePresence.Jetsons Video Phone.jpgWe are obviously excited about our technology and it is fun to see others see what we are seeing…literally through TelePresence…and philosophically, with our vision for what TelePresence can actually “do” in the workplace. It is all about collaboration, cutting travel and being more productive while having much the same experience as sitting in a conference room in Boise, Birmingham, Boston or Bangalore.Great quote from a TelePresence customer:”Most people are agape when they walk in,” says Jim Kittridge, senior vice president for Wachovia Corp., the giant financial services company that has purchased three TelePresence systems and plans to buy two more by year’s end.”They literally gasp; they can’t believe what they’re seeing.” Read More »