Just as the Internet is here to stay, it seems that blogging is as well. As such, to make it the “official” corporate blog, we have renamed our News@Cisco Notes blog: The Platform. To me, blogging is kind of like standing up on a soapbox and speaking your mind in the town square…people can listen and engage with you or simply keep walking and ignore you. A person’s or company’s platform is much the same. And, as the network more and more becomes the platform for all communications, it made sense to name the “official Cisco blog,” The Platform.We’ve been blogging at Cisco for nearly two and half years and have certainly learned a lot about the blogosphere since…and, of course, there is much more to learn. We will be rolling out some new blogs in the coming weeks and months on various and sundry subjects that interest us, but The Platform, this blog, will remain the official corporate blog, so put it in your RSS feeder, subscribe to it if you have an aversion to RSS and let us know your thoughts on what you’d like to see blogged about. And, thank you for your continued interest.
Step 1: Are you an “idea person” and have access to a video camera? Step 2: Would you like $10,000? Step 3: Enter Cisco’s “Help Design Your Connected Life” contest.Are you an aspiring filmmaker? Are you an entrepreneur trying to get traction around an idea? Are you in film school and know how to tell a story? Are you in business school and you’ve created a great technology product, but don’t know how to bring it to market? You can now have your video skills and business creativity contribute $10,000 to your bank account. The Cisco Service Provider Marketing organization is sponsoring a fun contest called “Help Design Your Connected Life.” They are inviting entries from people (ages 13 and older) from US, Canada, Australia, Japan, and the UK to participate. Read More »
Have you always wanted to go to Anaheim, CA and interact with your favorite Cisco executives, partners and professionals and talk about networking and industry trends? The answer, of course, for most people is absolutely YES!! That’s where Networkers at Cisco Live is taking place next week. Sadly, we can’t all be there. Alas, summer vacations, travel budgets and other obligations sometime get in the way. However, I have the next best thing for you…WATCH THIS SPACE!We’ll have video dispatches and blog posts all next week from the hustle and bustle. Cisco’s Senior Vice President Jayshree Ullal will host a press conference via live video Webcast on Tuesday, July 24 from 10:00-11:00 a.m. PT. Attendees will hear Ullal outline the company’s vision for transforming the data center and unveil new technology that supports the evolution. For the live video Webcast of the press conference, register here. Read More »
With this internet thing seemingly around to stay, a lot of people are struggling with the business model for newspapers and magazines. The potential sale of Dow Jones, as well as RIF’s at our local San Francisco Chronicle and San Jose Mercury News have highlighted this for me of late. Some blame Google Ads or Craig Newmark for the decline in newspaper revenue. Others say that the news business model is flawed and that printing presses are a thing of the past and that there is no business sense in giving away content for free.On their home page, Wall Street Journal* (Dow Jones newspaper) gives you the gist of the news, but you have to pay to get the full story. Back in May, Walter E. Hussman, Jr., the publisher of the Arkansas Democrat-Gazette, bemoaned the business model of giving away content for free. His op-ed (in the you-have-to-pay-to-read Wall Street Journal, of course) was entitled “How to Sink a Newspaper” and his lead paragraph states, “One has to wonder how many of the newspaper industry’s current problems are self-inflicted. Take free news. News has become ubiquitous, free, and as a result, a commodity. Anytime you are trying to sell something that becomes a commodity, you have lost much of the value in providing that product or service.” Read More »
Nice article on executives blogging in the WSJ today. I’ve since been downgraded from a high-ranking executive by the paper, but, alas, sometimes reality is harsh. I wonder if my arch-nemesis Murdoch is behind this!! : )Blogging has made the cover of business magazines and it seems there is nearly the same amount of people talking and writing about blogs as people blogging (this entry is both, of course), so blogging is still hot. What we talked about at our New Media Summit last month was that the traditional way to communicate with readers is changing. We’ve (the collective we) been talking about personalized news and papers for a long time and blogging and syndication gets us one step closer…we get pushed to us what we want to read.You can look at the right nav bar of this blog and see what blogs many of us at Cisco are reading (please note I am an avid reader of Fake Steve Jobs blog, but it is not listed on our blog roll…I know it is beneath Fake Steve to request to be added, but if he were to do so how could I say no). However, the fact is, and as noted above, we can have whatever content pushed to us…which is the beauty of the technology behind the content of blogging that nobody really talks about. Read More »