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Web 2.0 Marketing Campaign for the ASR 1000 Series

Suraj Shetty, senior director of service provider marketing at Cisco discusses the importance of web 2.0 marketing as both a component of the launch and a driver for adoption of the platform itself.

Cisco is Most Admired Company Nine Years In a Row

And the Oscar goes to…Honors are great, but one needs to step back a little bit to see what is behind them. Cisco is listed in Fortune Magazine’s “Most Admired Companies” list for 2008. This marks the ninth consecutive year that Cisco, ranked 18th, has been named to this prestigious list. Fortune states, “There is no higher praise than the respect of one’s colleagues and competitors.” Indeed. This really is a great honor as we are recognized by peers, but peel back the onion a little bit and what is really being recognized is our employees, our customer service and our innovative technology. Because, hey, what IS a company? Our CEO often says that the most valuable assets of Cisco walk out the door every night: the employees. And this recognition for 9 straight years is really a testament to our assembled team of engineers, salespeople, marketers and, yes, overhead (like me).So, congratulations fellow Cisco employees…as well as the other top companies on the list: 1) Apple; 2) Berkshire Hathaway; 3) General Electric; 4) Google; 5) Toyota; 6) Starbucks; 7) FedEx; 8) Proctor & Gamble; 9) Johnson & Johnson; 10) Goldman Sachs; 11) Target; 12) Southwest Airlines; 13) American Express; 14) BMW; 14) Costco; 16) Microsoft; 17) United Parcel Service; 18) Cisco!!; 19) 3M; 20) Nordstrom.

Cisco Internal Innovation on the Launch of the ASR 1000 Series

Pankaj Patel, SVP and GM, Service Provider Group, Cisco, discusses the role of internal innovation in concept and development of the Cisco ASR 1000 Series router.

Strategic Drivers for Development of the Cisco ASR 1000

Stefan Dyckerhoff, VP and GM of the Midrange Routing Business Unit at Cisco discusses the strategic drivers in the service provider and enterprise markets for development of the Cisco ASR 1000 Series.

Enterprise Business Drivers for the Cisco Aggregation Services Router 1000 Series

Cisco’s Marie Hattar highlights key business drivers for a new class of router, how the Cisco ASR 1000 Series addresses these drivers and important take-aways for enterprise customers considering the Cisco ASR 1000 Series.