Wim Elfrink, chief globalisation officer, Cisco, spoke with us today to give his perspective on his recent trip with John Chambers to the Middle East just ahead of the World Economic Forum in Switzerland. We asked him to give us an overview of the key collaborations that Cisco advanced with leaders in the region and provide more perspective on Cisco’s focus on real estate solutions and the digital cities projects. Wim was also asked for his perspective on the relevance of globalisation as a focus for the conference given the growing number of leaders from emerging economies participating in the congress.Post by Marc Musgrove, Global PR Manager
On day 2 of the World Economic Forum in Davos, The Platform spoke with Paul Mountford, SVP for Emerging Markets for Cisco outside the Congress Centre.We asked Paul to provide his take on why he sees value in participating in this year’s conference, the big conversations happening at Davos, and to outline how he sees the Davos theme of the power of collaborative innovation being implemented in real life as a part of Cisco’s strategy for supporting country transformation in Emerging Markets. He also addressed how the emerging markets team will scale to address the growing opportunity coming out of emerging markets.Post by Marc Musgrove, Global PR Manager
Our Chairman and CEO, John Chambers, is a regular attendee of the World Economic Forum (WEF) in Davos, Switzerland. In this video produced for and posted by WEF, he answers the following questions:1. What does the Annual Meeting theme “the Power of Collaborative Innovation” mean to your business?2. In which new ways are people and organizations collaborating? How important is this for effective competition in your industry?3. Do you think we are seeing a significan shift in the way the public and private sectors can collaborate? What are the implications for business?4. In what ways is Cisco using new communications channels, such as blogging and social networking websites to reach internal and external audiences? Have these channels forced you to rethink your communications strategy?More videos from WEF can be viewed here.
We caught up with Tae Yoo, Cisco’s SVP of Corporate Affairs at the end of the first day of the World Economic Forum at Davos 2008 to get her perspective on the major trends outlined for the conference. We discussed the following questions: 1. The main theme that Klaus Schwab outlined for WEF this year is the ‘Power of Collaborative Innovation.” How does this apply to Cisco’s efforts around corporate social responsibility and its work with disparate organisations? 2. U.S. Secretary of State Condoleezza Rice alluded to education as a base line for building global security in her opening address to the congress. How closely engaged is Cisco in supporting education initiatives with WEF? 3. Dr. Rajendra K. Pachauri, Chairman of the Intergovernmental Panel on Climate Change, highlighted that corporations and countries need to embrace initiatives to address climate change in order to avoid business impact in the future. What role does collaboration have to play in supporting this initiative?Post by Marc Musgrove, Global PR Manager
Okay, so we’re actually #6 on the Fortune “100 Best Places to Work” list, up from #11 last year. This is, however, our 11th straight year on the list. Which shows our commitment to employees as well as our consistency in the marketplace. Being a great place to work is a bit of a circular argument: we know we couldn’t be a great place to work if we didn’t have customers who want our products. We wouldn’t have great products if we didn’t have great engineers who want to work at a great place…and our innovative products and technology are borne from what our customers want. So, thank you, customers, for making Cisco a great place to work!!!Congratulations to Google for, once again, being named the #1 place to work…as well as to our Silicon Valley neighbors on the list: Genentech (#5), Network Appliance (#14), Adobe (#40), Intuit (#43), Ebay (#68), and Yahoo (#87).