Jeff Platon, vice president of marketing, Cisco Sports and Entertainment Group, talks to Cisco’s Molly Ford at the NBA All-Star Game and answers the following questions:1. Explain Cisco and the NBA’s relationship. 2. Give us an overview of Cisco’s Connected Sports program.3. What is Cisco’s role at the NBA All Star game? Can you explain Cisco’s product integration?
Not to be confused with the other big news out of another famous Cuban today, Dallas Mavericks owner Mark Cuban talks to Cisco’s Molly Ford at the NBA All Star Game in New Orleans. In his inimitable way, he waxes poetic about the Mavericks use of technology, Led Zeppelin, the one-hit wonders of “viral video,” technology media including PCWorld, Cisco equipment, and much more. If you haven’t checked out his blog, on topics varying from who should be the next president of the US to his thoughts on YHOO/MSFT, please check out BlogMaverick.com.Apologies for some interference with the sound during Cuban’s last answer…you can still hear his answers, but it seems there was a mobile phone nearby during the taping.
My colleague Molly Ford traveled to sultry New Orleans, LA for the NBA All-Star Game this past weekend and captured some great interviews with Cisco’s Alan Cohen and Jeff Platon; Steve Hellmuth, Senior Vice President, Operations and Technology NBA Entertainment; and, last, but not least, Mark Cuban, owner of the Dallas Mavericks, Chairman of HDNet, an HDTV cable network, and active blogger.Each of them discusses their views on the use of technology in sports and how “anytime, anywhere” access to content is literally changing the game of sports.In this video, Alan Cohen, Cisco’s peripatetic VP of Enterprise and Mid-Market Solutions Marketing, talks about Cisco’s role at the NBA All-Star game and how he sees the evolution of technology in sports. He, as others, also highlights the NBA’s embrace of technology by touching on Toronto Raptor star Chris Bosh’s YouTube “campaign” video for the All-Star game among other uses of social media.
Cisco’s Molly Ford interviews Steve Hellmuth, Senior Vice President, Operations and Technology NBA Entertainment. Hellmuth discusses his views on the use of technology in the NBA and how they look at “fantasy sports,” China, Cisco TelePresence and Digital Signage, and the future of entertainment. He also talks about Chris Bosh’s videos, Baron Davis’ movie reviews and Gilbert Arenas’ blog.
This weekend marks Cisco’s second participation in the NBA All-Star Game. As it takes place in New Orleans, Louisiana, it takes on a twin importance for us: both global and local.We share the NBA’s commitment to the revitalization of New Orleans and the Gulf region — we, through our 21st Century Schools Initiative (21S) and the league through its NBA Cares program — still recovering from the devastation of Hurricane Katrina. Secondly, we share a vision of sports as an ultimate venue where technology can dramatically enhance the total and global experience of sports.And for many of us, our identification with sports begins in childhood and spans our entire life: from the soccer fields, blacktops, sandlots and schoolyard venues of youth to metaphor of work/industry competition to the persistent personalization of a lifelong fan.While sports can be narrowly reduced to athleticism, it is so much more about teamwork and collaboration. No less a management expert than Mike Krzyzewski,”Coach K” of the Duke Blue Devils basketball program (and coach of the U.S. Olympic Basketball squad) notes: “effective teamwork begins and ends with collaboration-people want to be part of a team. They want to be part of something bigger than themselves. They want to be in a situation where they feel that they are doing something for the greater good.” Read More »