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“Reinventing Cisco” and Cisco Nexus Data Center Switch

Mark Boslet of the San Jose Mercury News wrote an interesting story on our use of collaborative technology and collaborative management in Sunday’s paper. The story is entitled “Reinventing Cisco,” with the sub-head reading “Networking Giant Took on Two Major Projects in ’07, Vows to Tackle 20 in ’08 As It Pursues New Markets.” Cisco Reinvented - Mercury News Graphic - January 2008.jpg (San Jose Mercury News graphic) Boslet writes, Cisco “is remaking the way it does business. With the goal of boosting productivity and profit while managing its rapid expansion, Cisco is turning itself into a showcase for Web 2.0 technologies such as social networking, blogging and online collaboration. The driving force behind the initiative is Chief Executive John Chambers’ belief that the second phase of the Internet revolution is under way and it could be more far-reaching than the first.” Read it, in full, here.

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Chris Dedicoat gives his take on the World Economic Forum in Davos

The Platform caught up with Chris Dedicoat, SVP for European Operations at Cisco to understand whether Web 2.0 technologies will form an enabling platform to help business and government move towards the greater collaboration advocated at the World Economic Forum in Davos. We also asked Chris to give an overview of how Cisco is addressing the challenge of continuing to innovate as an organisation, within the context of this major theme at Davos. Finally Chris was asked to give his take on the key themes and goals that he saw coming out of WEF 2008.Post by Marc Musgrove, Global PR Manager

Wim Elfrink, CGO video blog for the World Economic Forum, Davos

Wim Elfrink, chief globalisation officer, Cisco, spoke with us today to give his perspective on his recent trip with John Chambers to the Middle East just ahead of the World Economic Forum in Switzerland. We asked him to give us an overview of the key collaborations that Cisco advanced with leaders in the region and provide more perspective on Cisco’s focus on real estate solutions and the digital cities projects. Wim was also asked for his perspective on the relevance of globalisation as a focus for the conference given the growing number of leaders from emerging economies participating in the congress.Post by Marc Musgrove, Global PR Manager

VIDEO: Cisco’s Paul Mountford @ WEF

On day 2 of the World Economic Forum in Davos, The Platform spoke with Paul Mountford, SVP for Emerging Markets for Cisco outside the Congress Centre.We asked Paul to provide his take on why he sees value in participating in this year’s conference, the big conversations happening at Davos, and to outline how he sees the Davos theme of the power of collaborative innovation being implemented in real life as a part of Cisco’s strategy for supporting country transformation in Emerging Markets. He also addressed how the emerging markets team will scale to address the growing opportunity coming out of emerging markets.Post by Marc Musgrove, Global PR Manager

VIDEO: Cisco’s Tae Yoo @ Davos

We caught up with Tae Yoo, Cisco’s SVP of Corporate Affairs at the end of the first day of the World Economic Forum at Davos 2008 to get her perspective on the major trends outlined for the conference. We discussed the following questions: 1. The main theme that Klaus Schwab outlined for WEF this year is the ‘Power of Collaborative Innovation.” How does this apply to Cisco’s efforts around corporate social responsibility and its work with disparate organisations? 2. U.S. Secretary of State Condoleezza Rice alluded to education as a base line for building global security in her opening address to the congress. How closely engaged is Cisco in supporting education initiatives with WEF? 3. Dr. Rajendra K. Pachauri, Chairman of the Intergovernmental Panel on Climate Change, highlighted that corporations and countries need to embrace initiatives to address climate change in order to avoid business impact in the future. What role does collaboration have to play in supporting this initiative?Post by Marc Musgrove, Global PR Manager