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Security Must Mature to Protect Against Threats

As we discuss in the Cisco Midyear Security Report, cybersecurity is becoming more of a strategic risk for today’s businesses, creating a growing focus on achieving “security operations maturity.” That’s why Cisco has developed the Security Operations Maturity Model – to help organizations understand how security operations, technologies, and products must evolve to keep up with the pace of change in their environments and increasingly sophisticated attacks. The model plots a journey along a scale of controls that moves from static to human intervention to semi-automatic to dynamic and, ultimately, predictive controls.

Every day I see evidence of why we need to evolve our security capabilities. A perfect example is the Kyle and Stan malicious advertising attack that our Talos Security Intelligence and Research Group discovered and continues to analyze. Ongoing research now reveals that the attack is nine times larger than initially believed and began more than two years ago. The expansiveness and extended period of the campaign reflects the ability of this attack to continuously morph, move quickly, and erase its tracks leaving nearly indiscernible indicators of compromise. To effectively detect and protect against attacks like this, organizations need dynamic controls that see more, learn more, and adapt quickly. Relying exclusively on static controls and human intervention puts defenders at a significant disadvantage and allows attacks to run rampant.

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Intercloud, The Next Internet Starts Here

Thirty years ago, two engineers – Cisco’s founders – solved a connectivity problem between two network islands on the Stanford University campus, and paved the way for three dramatic decades of Internet-driven innovation.

Today, there’s hardly an aspect of our lives that isn’t touched by the Internet. For large and mid-size enterprises, government and education, the Internet has forced major transitions and none has been more transformative than cloud.

Organizations are adopting cloud in all its forms – infrastructure-as-a-service to solve their workload requirements, software-as-a-service for new application needs – and they are leveraging the cloud to create new product and service innovations with mobile, collaboration and analytics solutions. According to industry analysts, the cloud market will top $144 billion in 2016 and has more than doubled since 2012. (Source: Cisco Market Estimates, July 2014)

The impact of cloud is unquestionable. Our customers and partners know they can leverage the cloud to fuel top-line growth by improving their business agility and reach, and by enabling new product service innovation for their customers and citizens. They also recognize that cloud can improve their bottom-line economics, foster innovation and drive economic growth and productivity.

But cloud is presenting as many challenges for IT departments and cloud service providers as it is opportunities.

Today, the lack of ability to connect public clouds, and to move workloads and associated policies between clouds, coupled with an inability to manage public and private clouds together as a single capability, prevents IT organizations from buying cloud services from any vendor they choose and managing these services as if they were part of their extended private cloud.

IT departments also need to enable business globally while operating within the constraints of national and regional regulations governing data privacy, security and data sovereignty. Today’s largely global (but not local) cloud solutions don’t provide this either.

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An Afternoon of Marketing Inspiration

Last week I had the privilege of attending and speaking at the Ad Age CMO Strategy Summit in San Francisco.  It was great to spend the afternoon with hundreds of fellow marketers who were taking time out of their busy schedules to discuss how brands are innovatively delivering new, fresh ideas to their customers.

There were truly inspiring presentations by amazing brands such as Target, GoPro and Coca-Cola discussing how the marketing landscape is changing due to all the data we are can access and collect. Here are some of my reflections on the powerful marketing programs being deployed by some of my fellow CMO’s:

CMO Blair Christie

B2ME (Business to Me) Marketing is in, B2B or B2C Marketing is Out:

With the explosion of data, new target audiences, new media vehicles and new selling channels, understanding the individual behind who you are marketing to is extremely important. As Kraft Foods’ CMO Deanie Elsner pointed out in her presentation, there is a new era of “agile marketing” or marketing in a digital age, where we are moving from broad buying media to buying individuals – agnostic of medium – driven by fragmented media consumption on multiple devices. With all the rich, customer data available, brands need to provide the right message in the right medium at the right moment to stay relevant with customers to drive purchase decisions.

The Innovation Pipeline is Key to Growth and Differentiation with Brands

Target’s “Made to Matter” campaign is doing this well by cultivating a partnership of shared values. Target CMO Jeff Jones spoke on a panel with Neil Grimmer of Plum Organics and Eric Ryan of Method on how Target works with various leading organic, sustainable and natural brands like Plum Organics and Method, giving them a platform to launch their products and make them more accessible to the general public. In return, Target has been able to secure a pipeline of unique innovation to offer its customers. As a mom of three children and a frequent Target shopper, I personally love this campaign!

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Cisco Security Leadership Transition

I would like to announce that David Goeckeler is assuming leadership responsibilities for Cisco’s Security Business Group (SBG) effective immediately.  David has served as vice president of Product and Platform Engineering for the SBG for the last two years. His expertise will continue to help drive Cisco’s security momentum and ensure we are our customers’ number one security partner.

David has been with Cisco for 14 years. Most recently, he and his team have been instrumental in developing Cisco’s end-to-end security architecture, integrating market-leading products from recent acquisitions including Sourcefire into Cisco security solutions. These efforts are enabling Cisco to address customers’ needs in a way that no other vendor can match today.

David played a key role in last week’s launch of the Cisco ASA with FirePOWER Services next-generation firewall (NGFW). His efforts also directly contributed to a report issued today by NSS Labs that shows Cisco as a leader in security effectiveness in its 2014 NGFW Security Value Map (SVM).

David maintains a deep bench of security expertise including Marty Roesch, Bret Hartman, Mike Fuhrman, Scott Harrell and Marc Solomon. David has received a M.S. in Computer Science from the University of Illinois at Urbana -- Champaign, and MBAs from Columbia University and the University of California -- Berkeley.

I would also like to share with you that Christopher Young has decided to leave Cisco. We would like to thank Chris for his leadership and guiding Cisco through significant transitions. Under David’s new leadership, we look forward to continuing to provide best in class security solutions to our customers.

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Take Advantage of Mobile Cloud. What Are You Waiting For?

September 23, 2014 at 8:00 am PST

As organizations seek ways to maintain real-time connections with their workforce and customers in an increasingly digital and mobile-centered world, the growth of mobile cloud will be a major force in shaping the business landscape and future tech decisions. The first blog post in this series, by Padmasree Warrior, explores how the convergence of mobility and cloud will deliver unprecedented transformation for all organizations. The second blog post in this series, by Sujai Hajela, answers the question of what mobile cloud really is and how it continues to provide new business opportunities. In the third post, Joe Cozzolino looks at what mobile cloud means for service providers and enterprises. In the fourth blog, Michael Fuhrman discusses the need for end-to-end security in a mobile cloud environment. And finally, this post will discuss actions that CXOs should take concerning cloud technology.  

Our recent mobility landscape study showed that organizations are looking for ways to maintain real-time connections with their workforce and customers in an increasingly digital and mobile-centered world.  The growth of mobile cloud is a major force in shaping the business landscape and future tech decisions. This blog series explores how the convergence of mobility and cloud will deliver unprecedented transformation for all organizations.

In this final post, Hans Hwang outlines two case studies where clients have used the reach of mobile cloud to improve customer interactions using real-time technology and results and speaks directly to business leaders on how to achieve the results they desire from mobile cloud technology.

In this series, we have covered a lot about what mobile cloud is and its capabilities, but can mobile cloud give you a return on your investment? As a Services leader, I see a lot of opportunity for you to get going with mobile cloud as a differentiator for your business. I’d like to close by talking about business outcomes. What is it you’d like to achieve? Increased efficiency? Reduced operating expenses? More revenue? A better experience for your customers? Or is it all of the above?

Let’s face it: your customers and your boss don’t care what particular technology you use to deliver results. They only care that you get there fast with minimal risk – and without extra funding. Investing in mobile cloud could be just your ticket, so let’s talk about business outcomes.

Mobile Cloud #5 8.4.14

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