More than 2,500 people attending NBA All-Star 2008 rolled up their sleeves to participate in one of 10 service projects throughout New Orleans on Feb. 15, marking the largest single-day effort by the NBA Family in its ongoing support in rebuilding the city.Cisco teams from the 21S program, and the marketing organization and their families participated in the Laurel Elementary School revitalization project. The group was responsible for painting a mural of the New Orleans skyline.Cisco’s Molly Ford talked to Mary de Wysocki, Internet Business Solutions Director & Cisco 21S Fellow and Jeff Platon, vice president of marketing, representing, Cisco Sports and Entertainment Group about Cisco participating in the “NBA Cares” Day of Service.
The Who sang about the “Magic Bus,” and while the bus unveiled yesterday in San Francisco at Cisco’s Connected Urban Development conference isn’t magic, the San Francisco Chronicle called it “the bus of the future.”The bus is a joint project between the city of San Francisco (where we got our name!) and Cisco. The bus is a hybrid (look at all the batteries on top of the bus) and the technology and “green” goal is to provide wireless internet access (Cisco equipment, of course) and other services on the bus to increase ridership. San Francisco Mayor Gavin Newsom is quoted in the Chronicle article saying, “This is a smart bus in every way, shape and form. You can download music, you can play video games. It’s a bus where you are connected. It’s constantly generating information about your connection to the rest of the Muni system.”So, we invite you to take a technology tour of the bus with Cisco’s Dave Evans (Chief Technologist of our Internet Business Solutions Group) and also hear from Muni driver Johnny Mathis (yes, that’s his real name) about why he thinks riders will like this bus.
Not to be confused with the other big news out of another famous Cuban today, Dallas Mavericks owner Mark Cuban talks to Cisco’s Molly Ford at the NBA All Star Game in New Orleans. In his inimitable way, he waxes poetic about the Mavericks use of technology, Led Zeppelin, the one-hit wonders of “viral video,” technology media including PCWorld, Cisco equipment, and much more. If you haven’t checked out his blog, on topics varying from who should be the next president of the US to his thoughts on YHOO/MSFT, please check out BlogMaverick.com.Apologies for some interference with the sound during Cuban’s last answer…you can still hear his answers, but it seems there was a mobile phone nearby during the taping.
Jeff Platon, vice president of marketing, Cisco Sports and Entertainment Group, talks to Cisco’s Molly Ford at the NBA All-Star Game and answers the following questions:1. Explain Cisco and the NBA’s relationship. 2. Give us an overview of Cisco’s Connected Sports program.3. What is Cisco’s role at the NBA All Star game? Can you explain Cisco’s product integration?
My colleague Molly Ford traveled to sultry New Orleans, LA for the NBA All-Star Game this past weekend and captured some great interviews with Cisco’s Alan Cohen and Jeff Platon; Steve Hellmuth, Senior Vice President, Operations and Technology NBA Entertainment; and, last, but not least, Mark Cuban, owner of the Dallas Mavericks, Chairman of HDNet, an HDTV cable network, and active blogger.Each of them discusses their views on the use of technology in sports and how “anytime, anywhere” access to content is literally changing the game of sports.In this video, Alan Cohen, Cisco’s peripatetic VP of Enterprise and Mid-Market Solutions Marketing, talks about Cisco’s role at the NBA All-Star game and how he sees the evolution of technology in sports. He, as others, also highlights the NBA’s embrace of technology by touching on Toronto Raptor star Chris Bosh’s YouTube “campaign” video for the All-Star game among other uses of social media.