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WebEx Co-founder Book: “Why Buy the Cow?”

January 14, 2008 at 12:00 pm PST

Communications, globalization and automation have flattened the world and transformed the competitive landscape. The traditional competitive advantages of size and scale have been replaced by speed and flexibility and new Web technologies have enabled a multitude of disruptive new business models. In”Why Buy the Cow?” the first book by Subrah Iyar, the co-founder of WebEx, examines these changes and how smart companies are reinventing business processes to create sustainable competitive advantage.The introduction and first chapter is available today on News@Cisco.Iyar’s book stitches together the rise of software as a service (SaaS), web collaboration, the changing role knowledge workers and the new opportunities web 2.0 technologies are creating. “Why Buy the Cow?” was edited by Dr. Cindy Gordon, CEO of Helix and features pieces by Heidi Collins, Steve Barth, Dave Snowden, and Bill Ives. To purchase a copy of”Why Buy the Cow,” visit Cisco Press or Amazon.com.

After the January sales…

While most of us are still unwrapping bargains picked up in the January sales, the retail industry is heading to New York this week for its annual conference: the NRF-or National Retail Federation conference and expo. We will be there too, showing off some technologies that will change the way we do our shopping in the future. The retail team will also be talking about some remedies to those unpleasant ‘customer credit card data loss’ stories we all read about in 2007. Pre-show I cornered Ed Jimenez, Director of Retail Marketing, and asked him what Cisco is doing for customers’ retail experiences, how we’re simplifying retail technology, how Apple iPods can be utilized in retail, and what retailers can do to stop customers’ credit card details ending up on the Internet.

Cisco @ CES and Bill Gates Last Day at Microsoft

January 11, 2008 at 12:00 pm PST

Cisco at the Consumer Electronics Show? What? You guys aren’t a consumer company. To be sure, we have largely been an enterprise and service provider company…with other foci on small and medium business (or commercial) and now a new foray into the consumer space. You may not know it, but we may already be in your living room in the form of our Scientific Atlanta cable set-top boxes or our Linksys wireless routers. A full line-up of what we announced at CES and what we are starting to do in the consumer space can be found at our CES online press kit here. You can also listen to our VP of consumer marketing, Ken Wirt, talk about the concept of visual networking on this podcast.We know we are nascent to the consumer space and we have to work as hard to understand and serve the consumer as hard as we work to understand and serve the enterprise or service provider. But one thing we can recognize is a good video. So, I have to give major props to Bill Gates and the Microsoft team for this great video of Gates preparing for his last days at Microsoft as shown at the CES show. Gates is very funny in this and obviously a great sport to do this video. The video features such luminaries as Steven Spielberg, Bono, Jay-Z, George Clooney, Jon Stewart, Hillary Clinton, Barack Obama, Al Gore, Brian Williams…and a special cameo by “The Clapper.” Godspeed, Bill Gates.

Pew Research: Big Increase in Video on Web

January 9, 2008 at 12:00 pm PST

The Pew Internet & American Life Project just released a study saying that 48% of internet users have been to video-sharing sites such as YouTube and that typical daily traffic has doubled in the past year. You can read the full report here.The report states: “48% of internet users said they had ever visited a video-sharing site such as YouTube. A year ago, in December 2006, 33% of internet users said they had ever visited such sites. That represents growth of more than 45% year-to-year.”The Cisco PR team has been experimenting with video blogging and we utilize YouTube as our platform…heck, you may have missed this video of our CEO John Chambers saying that “video is the next killer application on the Internet.” Confirmed again, of course, by Pew. : ) You can view all our videos on YouTube at http://www.youtube.com/CSCOPR. You can view Chambers talking about video below (from our Financial Analysts Conference in September)

Which CEO said: “The customer is not our highest priority”

January 4, 2008 at 12:00 pm PST

In the spirit of the U.S. Presidential campaign season where candidates must differentiate themselves from other candidates…and, on occasion, unfortunately, “go negative” to highlight what they believe voters should know about their opponents, I offer you this Q&A with Juniper CEO Scott Kriens by Mark Boslet of the San Jose Mercury News.Kriens states the following: “The highest priority for the company is our own employees. By contrast, we don’t say it is the customer or it’s the investor. If we make a priority out of making employees successful -- the deal in return is that we get a commitment to reach the objectives that are the responsibility of that person.”Correct me if I’m wrong, but you don’t have any employees if you don’t have customers or investors, right? Juniper is a good company and has been a good competitor to Cisco, but I think their CEO may have misspoken a bit here. At Cisco, we know that we don’t (as employees) exist without customers, which is why they are our top priority. Employees and Shareholders round out our top three most important constituents, but customers are definitely #1. This is why our bonuses are based on customer satisfaction. Read More »