You likely read about our small business networking announcement yesterday. We unveiled a global initiative and a $100 million investment focused on those businesses that typically fall under the radar of most ‘big’ IT companies: the sub-100 employee category.We made the announcement at Channel Exchange here in Lisbon, Portugal, a country whose economy has been fueled in recent years by exceptionally high levels of broadband deployment and Internet adoption . The venue seems appropriate given our belief that the second phase of the Internet has much to offer small businesses too.Before we left for Lisbon, I cornered Ian Pennell, SVP of our newly-created Small Business Technology Group, and Andrew Sage, the VP who oversees our new small business sales strategy, and asked them a few questions about our new small business initiative. I asked Ian to sum up the key points of our announcement and to answer:- Why aren’t more small business adopting networking technology today?- How are the technology needs of small businesses different to large enterprises?- How will the current economic environment affect this strategy?I asked Andrew:- Why are channel partners important to Cisco’s small business strategy?- Why is Cisco’s small business strategy good news for channel partners?- How does being able to buy from a retailer or a channel partner benefit small businesses?Finally, in this third video, we see a reaction to our news from a member of the community we care about most: our partners. Ben Donaldson of the Kytec Group in Australia tells us what he thought of Day One of Channel Exchange.
More than 50 press and analysts from around the world are gathering in Lisbon, Portugal this week, for Cisco’s annual Channel Exchange event. The event provides some of the leading commentators and consultants in the IT reseller market with updates on our channel strategy. It also gives them the opportunity to chat with channel partners and executives on the hot topics of the day.In the video below, Edison Peres, senior vice president, worldwide channels, delivers an on-location welcome to Channel Exchange, and provides an overview of the key themes and news that will be discussed during the event, as well as providing a perspective on how Cisco can help partners navigate through the current economic environment.We’ll be providing regular updates from Channel Exchange over the next few days, so stay tuned. You can also follow events in Lisbon via our Cisco Channel News Twitter microblog at http://twitter.com/CSCOChannelNews.
Enabling Cisco partners to take advantage of the globalisation of their customers and prospects is a key topic on today’s agenda at the Cisco Channel Exchange event taking place in Lisbon, Portugal. With the rise of strong economies outside of the US and Europe, and the emergence of major companies with roots in the BRIC (Brazil, Russia, India and China) countries, Cisco partners are increasingly finding opportunities to serve this developing multi-billion dollar multinational customer segment.We announced a new Global Resale Agent Model today designed to help our partners address exactly this opportunity. In the video below, Keith Goodwin, senior vice president, Worldwide Channels, Cisco, expands on the business trend of globalization and how partner-to-partner collaboration will enable Cisco and its channel partners serve this growing multinational customer segment.Keith’s Video: Cisco Unveils Collaborative Channel Initiative Cisco’s new globalisation go-to-market strategy for partners — The Cisco Global Resale Agent model — is built around a transaction-based partner collaboration model. In the video below, Alex Thurber, Senior Director, Technology Go-to-Market Worldwide Channels, explains how the Global Resale Agent model works and how it benefits our partners and customers.Alex’s Video: Cisco Global Resale Agent Model
Yesterday at the Web 2.0 Summit in San Francisco you could easily see that we are in a new age of innovation as different technology leading vendors showed their vision for how Web 2.0 will transform how we work and play.One interesting proof of concept demonstration was between Rod Smith of IBM’s Emerging Technology Group and Guido Jouret of Cisco’s Emerging Technology Group. Together they demonstrated their Web 2.0 vision and explored how mash-ups and live video can be used together to bring immediate business value. The demo shows how quickly and easily someone can build the ultimate video mash-up with applications such as video surveillance, personal security, retail analytics-and without the need for highly skilled programmers! eWeek writes about this here.Video of IBM and Cisco Video Mash-up Demonstration Rod Smith talked about how IBM’s Web 2.0 Mash-ups offer businesses the ability to easily and quickly build line-of-business applications to address immediate needs for different types of information that are specific to their business needs. Then Guido Jouret discussed how video has become more expected in every aspect of the workplace. Guido Jouret highlighted Cisco’s end-to-end video business systems and discussed how easily video can be delivered in the latest Web 2.0 environments, such as IBM mash-up. Video of Cisco’s Guido Jouret at Web 2.0 SummitSomething else to look out for at the Web 2.0 Summit is tomorrow when Cisco’s CTO Padmasree Warrior and other technology vendors like HP, discuss the future of Web 2.0 and how it is driving cloud computing. Should be an interesting session.Post by Pam Ferrill, PR Manager
Cisco EVP and Chief Globalisation Officer Wim Elfrink discusses milestones on the one year anniversary of the opening of the Cisco Globalisation Centre East in Bangalore, India.