My nearly two-year old LOVES YouTube. We have a playlist with trains and backhoes and fire engines and more. This morning we were searching for trains and I came across this video of passengers loading a train in Japan. It made me think about broadband.Why you ask? Well, the way I look at it, we’re shoving more and more bits onto the broadband pipes…just look at the video data that is loading up networks. At some point, we’re bound to get to the point where we resort to shoving and pushing to get onto/into those broadband pipes…just like these passengers in Japan are doing. Then, a colleague sent me this article on Bloomberg today that said that the Obama administration may indeed be looking at investing in broadband infrastructure as well as roads and bridges and the like. At Cisco, we’ve been pushing for a national broadband policy for a long time. Maybe now we have the will?
Today, we are hosting industry analysts at our annual C-Scape conference. If you didn’t tune into the webcast events today, you can do so tomorrow starting at 8:45AM PT..Some coverage:NeworkWorld files this: “Cisco to Shift Resources to Consumer Shift” IDG Reporter Stephen Lawson reports, “”We think the time has come for Cisco to make a huge play in the home,” Chambers said. The company will free up resources over the next 12 months and move them into consumer areas, key among them the provision of entertainment and other rich content by carriers to homes, he said.”LightReading reports “Cisco’s One Big Architecture“: “The merging of new technologies, like Web 2.0 and video, is going to create one large architecture, much as the combining of disparate network devices did in the ’90s, Cisco Systems Inc. CEO John Chambers told analysts this morning.”Bloomberg reports “Cisco Becomes Infrastructure Play on Obama Tech Focus“: “President-elect Obama is really going to push the edge on how we use technology,” Cisco Chief Executive Officer John Chambers said today…”eChannel Line reports “Next Internet experience driven by collaboration, Web 2.0“: “Everything Cisco is doing is building off of its belief that collaboration and Web 2.0 will become a more dominant and important part of business communications and doing business.”Again, if you didn’t catch this morning’s webcast, you can make sure you catch tomorrow’s here.
Today, we introduced some new technologies and solutions that will enable networks to be optimized for a new generation of video and rich media applications and services. This new class of technologies is designed to enable advanced communications, collaboration and entertainment experiences through video- and rich media-optimized service provider, business, and home networks, known as”medianets.””œThe Internet and IP networks as we know them are changing,” said Marthin De Beer, SVP of Cisco’s Emerging Technologies group.”In the near future, 90 percent of consumer network traffic will be video and rich media…”Additionally, video-specific findings from the Cisco Visual Networking Index (VNI) Forecast for 2007-2012 were released today…highlights include:- Professional/traditional broadcast video content will become 80% of all Internet video viewed on PCs/laptops by 2012.- Traffic associated with user-generated video content will triple from 2008 to 2012.- More than 4 billion video streams per month will be delivered through Internet-enabled set-top boxes* by 2012. (*Internet-enabled set-top boxes include IPTV set-tops, next-generation cable set-tops, gaming consoles, and third-party standalone set-tops.)- Global VoD traffic more than doubled from 2007 to 2008 (increased by a factor of 2.4).Check out our press release to see what else we announced today, including enhanced updates for Cisco TelePresence, enabling non-stop video performance for the ASR 9000, and some customer offerings from Portugal’s Sonaecom and AT&T…and more.
Today, Ed Sperling of Forbes has an interesting Q&A with our CIO, Rebecca Jacoby. The Q&A covers such topics as Web 2.0, collaboration, employee behavior change, the role of the CIO, and IT budgets.My favorite pearl of wisdom from Rebecca on I.T.’s role in the enterprise:
“What we’re really talking about is the future of work–how people work. To structure that on an enterprise level, you have to think beyond your policies to what’s the motivation behind this. No enterprise is comfortable allowing employees to do whatever they want. It’s more about allowing them to do their work the way they want for the value of the business.”
I hope you enjoy the story.
Every quarter, we do a company meeting for all employees…it is a touch base from senior management to employees on “what’s going on?” as well as an opportunity for employees to ask senior management”what’s on their mind.” I generally tune in via IPTV rather than going there in person. This time, however, the meeting, which happened yesterday morning, was only via IPTV, the web and via TelePresence. Sites from Research Triangle Park, NC; Austin; Boxborough, MA; London; Netanya, Israel; and Montreal were beamed in via TelePresence and cameras in the room broadcast out CEO John Chambers, CFO Frank Calderoni and EVP, Ops Randy Pond to employees watching via the web and IPTV all over that world. This approach set a new record…we had over 11,000 Cisco employees watching the meeting live-and we expect more will watch the replay that is now available. Sure, we now live in more interesting times, so employees are extra interested in what management has to say (not that we always don’t), but the 11,000 viewers are more than double the previous audience and we, of course, achieved a significant cost savings as well. More and more, we will utilize TelePresence to cut down on travel, we will use WebEx to collaborate with colleagues, and we will use IPTV and web video to hold large, virtual meetings. Video is real and it keeps us in touch and thanks to…wait on it-our great network, we can send high-quality, real-time video to (at least) 11,000 employees at a time. I’ll update you the next time we break this record.