I was reading Alan Cohen’s blog on the collaboration stimulus plan recently and couldn’t help chuckling about his reference to the very funny and creative work of Scott Adams, creator of the Dilbert comic strip. Most of us can relate to more than a few of these artistic depictions of our day jobs, but a recent post really hit home — Dilbert’s using TelePresence to experiment with a new line of green clothing, ‘half-couture’!In the strip Dilbert sports a new business fashion of the half shirt and tie. This reminds me of the business bib buzz that caught our attention in 2006. This was one of those fast burn, white hot stories that even made it onto Good Morning America and into the New York Times. Not sure if this look is really going to catch on but with the rate Cisco TelePresence has been growing, I wouldn’t be willing to bet against it. The Businessbib on GMA:
With an homage to Goose, Maverick and Iceman, the Information Technology & Innovation Foundation (ITIF) yesterday released a report entitled, “The Need for Speed: The Importance of Next-Generation Broadband Networks.” On this site, you can download the report, see the video and slides from yesterday’s event…and even submit your ideas on next-generation broadband.This is the report that was cited by Cisco CEO John Chambers in his contributed piece to Gigaom.com, entitled, “Broadband Speeds Our Economy.”
What makes for interesting marketing in today’s web-focused, always-on world? Is it big media spend for placement? Or is it trying something different that gets word of mouth going through Facebook, Twitter, Digg, you name it? As a marketing vice president, I think we owe it to ourselves to break through barriers and try new technologies and media. One of my favorites that I’ve come across recently is Air New Zealand’s use of people’s bodies as billboards, as reported in the New York Times-it was certainly attention-getting and cost efficient.What I often hear about the best of web 2.0 is that it starts conversations, creates communities, and generates interesting discussions. And that’s why I’m excited about this week’s roll out of The Realm, our new security campaign that features animated versions of the good, the bad, and the ugly-as we see it play out on the Internet each day. Read More »
In a guest post on GigaOm.com, Cisco Chairman and CEO John Chambers argues that the U.S. needs “a broadband strategy befitting a country that has long been a technology leader and innovator.” He states, in part, “Now that President Obama has signed the $787 billion economic stimulus package into law, the real hard work begins: using that money to create jobs. If spent wisely, this package has a chance at fundamentally reforming the U.S. health-care system, making our economy energy efficient and providing Americans with the training and skills required to succeed in a 21st century global marketplace.” Fundamental to all of this, of course, is having the broadband infrastructure to support these goals.Full post here.