Our EVP and Chief Marketing Officer Sue Bostrom talks about Cisco marketing, our customers and our new marketing campaign, the “Human Network Effect.” She answers the following questions:1. What is the focus of marketing at Cisco and where does it come from?2. How are market trends reflected in your marketing efforts?3. What makes Cisco’s marketing different from other companies?4. Tell us about the Human Network Effect campaign.
Post by Doug Dennerline, SVP, Collaboration Software GroupGetting work done today requires us to navigate complex global networks of customers, colleagues and partners. Finding and connecting with key stakeholders has become an important part of our daily business process. Presence is now a critical component of any effective collaboration platform. Today’s acquisition of Jabber will enhance our existing IM capabilities and allow us to provide presence and messaging as network services. We will be able to provide extensible presence and messaging that can integrate with business process applications and easily adapt to a business’s changing needs. These capabilities will be available across our collaboration portfolio of Cisco Unified Communications, WebEx and Business Video.Jabber’s technology leverages open standards to provide a scalable architecture that supports the aggregation of presence information across different devices, users and applications. The technology also enables collaboration across many different presence systems such as Microsoft Office Communications Server, IBM Sametime, AOL AIM, Google and Yahoo!. We’re excited to have Jabber join the Cisco team, and I look forward to working together. For more information, I encourage you to listen to this podcast from Cisco’s Alex Hadden-Boyd.
We don’t set alarms in our house anymore (unless we have to get up wayyyyy early for a flight or tee time) because we can count on our 19-month old son Jack getting us up between 6:30 and 7:00. So, my morning technology has been relegated to the rubbage heap. Which means, of course, that if our non-electronic alarm clock (aka Jack) goes haywire then I might wake up on a Friday and think it is Saturday. I rarely set alarms on Saturday, so this was where my confusion stemmed from. No alarm = Saturday. However, that was all pre-Jack.Jack got us up at about 4 this morning. Teething. I went into his room, got him out of his crib and sat in the rocker with him. He calmed down and we both drifted a bit to sleep. I have no idea how long we were sitting there, but I got up slowly, laid him back down in his crib, covered him with his favorite puppy dog blanket and went back to bed. A short time later (not sure what time), he was wailing again. It used to be a game of “if I wail, will you come get me and bring me into bed,” but he has been a good sleeper lately and I knew his teeth were hurting him. So, I went and got him and brought him into bed. He went back to sleep. I wasn’t too worried about getting up or lack of sleep, because it’s Saturday so I could nap when he napped later in the day. But, wait, it’s FRIDAY! Which I re-learned when I officially woke up. The body and mind can play mean tricks on you. We rely on technology to keep us on track. A colleague missed a meeting with me the other day because her calendar reminder for our meeting didn’t work, so she worked right through our meeting. I know my parents home phone number and my wife’s cell number and that’s about it…the rest of them are stored in my phone. Read More »
Biology, finance, weather prediction, physics-for every field of human endeavor, there are projects and networks. Yet the ability to crunch data on a truly global basis is still in its infancy. Today, we have our DSL or cable modems to the home, courtesy of our ISP and its backbone. A few larger operators circle the globe with 10Gbps and even 40Gbps links. But all of this, compared to what’s coming, is amateur hour. Read More »
In preparation for the Financial Analyst Conference, I sat down with several executives before the event to get a feel for what’s on their mind heading into the conference, and more broadly, what they are looking forward to in FY09.To start things off, I sat down with Chairman and CEO John Chambers, who spoke about what he’ll be covering in his opening presentation, as well as what he envisions for Cisco in FY09.Keep checking in here today for more video blog updates.Also, please do note that a webcast of the Financial Analyst Conference is available here.