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Internet Traffic: What Is A Zettabyte?

June 16, 2008 at 12:00 pm PST

As any average user of the internet knows, a zettabyte is equal to 1 trillion gigabytes or 1,000 exabytes or about 250 billion DVDs. Driven by the use of video on the web, Cisco today released a study that estimates that “IP traffic will increase at a combined annual growth rate (CAGR) of 46 percent from 2007 to 2012, nearly doubling every two years. This will result in an annual bandwidth demand on the world’s IP networks of approximately 522 exabytes, or more than half a zettabyte.”You can read the full white paper here. We have tables of our data and we make several projections on future growth of video and Internet traffic, including:- Video is now approximately one-quarter of all consumer Internet traffic- Internet video will account for 50 percent of all consumer Internet traffic in 2012- Mobile data traffic will double each year from now through 2012- Internet traffic is growing fastest in Latin America, followed by Western Europe and Asia-PacificThe Wall Street Journal’s Bobby White has a story on the study here (subscription only).Now, I can attest to utilizing more and more video on the web…(no, I’m not planning on streaming video of the U.S. Open playoff between Tiger Woods and Rocco Mediate, but I could if I wanted*.) In the past year, we have been using more and more TelePresence sessions as well as created a Cisco PR YouTube channel as another way of communicating our points of view among other things…both of these activities were around last year, but we are increasing their utilization because video is a GREAT medium for communicating. As two-way video communications becomes more mainstream and moves slowly but surely into the household, I’m sure you’ll see what I’m talking about.*Okay, maybe I’ll take a peek at the Open as I eat lunch at my desk.

Cisco @ WEF Africa

June 13, 2008 at 12:00 pm PST

Earlier this week, the 18th edition of the World Economic Forum on Africa took place in Cape Town, South Africa. More than 700 leaders from the region gathered to discuss the future of Africa. At the opening plenary session five African government leaders welcomed the progress that their countries have made in recent years but also highlighted the challenges faced by the continent, notably food security, the management of resources, political development and sustainable growth. “Africa is evolving very well in the correct direction,” said Thabo Mbeki, the President of South Africa. “There really has been progress in addressing the issue of peace and stability and democratization. This process is irreversible.” For John Agyekum Kufuor, the President of Ghana, “The opportunities for Africa are immense.”Cisco participated in the event as one of the strategic sponsors. Please watch what some of our Cisco executives said about WEF/Africa.Yvon Le Roux, Cisco Vice President, Emerging Markets, comments on WEF and Cisco’s opportunity in Africa. CNBC Interview with Yvon Le Roux on WEF Africa 2008 Read More »

No Frills and Route if You Must

I was reading about the latest airline cutbacks due to the skyrocketing price of oil. Fewer routes, fewer perks. Charges for checked baggage, for pre-assigned seats-even for pretzels. There’s even some speculation about coin-operated toilets. And this was in the Washington Post, no less. Here on the ground, the price of oil is also running roughshod with our daily lives. People are wondering if they can afford to drive to work. Something has to give. And interestingly, according to Associated Press writer Michael Hill, the U.S. House of Representatives just approved legislation requiring the head of each federal agency to set policies allowing qualified workers to work from home or another convenient location. High gas prices was one factor cited. All this reminds me of the decade-old debate on routing versus switching. Read More »

Have you been shopping on your cell phone yet?

If you have…then you’ve found one of a small minority of retailers in the US and Europe that offers customers mobile shopping today. According to the third annual retail e-commerce study, published by Cisco’s Internet Business Solutions Group, only 15% of leading retailers are ready to allow the world’s three billion cell phone owners to experience “mobile commerce”. The Cisco study also revealed some surprising information about the uptake of SMS by retailers and some eye-brow-raising information about which demographic is most commonly using social networking sites to help them with their online shopping.I asked Director of Cisco Retail Internet Business Solutions, Lindsay Parker, (who co-authored the study), to share some of the highlights of her research. I also asked her to address concerns retailers might have about investing in Web 2.0 and mobile commerce technology during a period of depressed consumer confidence. You can learn more about the study from this white paper.

We-C: Innovative Program for At-Risk Youth in San Jose, CA

June 2, 2008 at 12:00 pm PST

Rarely do homeless and at-risk youth have the opportunity and access to use different forms of art to express themselves. Cisco has partnered with the Bill Wilson Center, ZERO1 (01SJ) and artist Dorit Cypis to create an innovative program called “We-C” to illustrate the power of the Human Network to connect a part of the community that is often left behind. These adolescents and young adults -- some of them homeless -- will be invited to express themselves through art which will be captured on video and displayed throughout the 01SJ Digital Art Festival using Cisco DMS technology.01SJ is a biennial festival of “art on the edge” taking place in San Jose, CA this June 4-8 showcasing multimedia exhibits, films, live performances and new cinema from artists around the world.In this video, Cisco’s manager of corporate community relations, Sandra Wheatley Smerdon describes 01SJ, We-C and why Cisco is involved.

“It has been a very moving experience for me to watch these teenagers and young adults open up their hearts and minds to art. My hope is that they will continue their appreciation and enthusiasm for art throughout their lives,” Dorit Cypis (professional artist leading the We-C workshops).

“Most of the youth and young adults at Bill Wilson Center have never had the opportunity to participate in or be exposed to art and culture. The We-C program is not only an opportunity for them to find a way to express themselves through art, but also broaden their view of people and the world,” Sparky Harlan, Executive Director & CEO, Bill Wilson Center.